Judith Perle co-founded training consultancy Management Advantage (www.ManAdvan.com) after completing the Sloan Fellowship at London Business School. At LBS she realised that although many of us pride ourselves on having the hard skills to get the job done, these technical skills often only ‘get you through the door’. Success often depends on the ‘softer’ interpersonal skills that are all too often overlooked or under-valued. Chief among these is networking – the ability to build relationships of trust.
Judith runs workshops and masterclasses for corporates, professional organisations and business schools, and brings to her training role experience in business communication gained over a career in publishing, branding and new business development. She was Brand Development Director for publisher Dorling Kindersley, and Brand Liaison Director for the Superbrands organisation. She has over 15 years experience publishing books, magazines and partworks and has created and edited consumer publications on subjects ranging from gardening to interior design for household names such as Reader’s Digest and HarperCollins.
Judith has recently connected the two strands of her career by writing, together with colleague Tony Newton, The Network Effect, A practical guide to making – and keeping – the connections that can make your world go round (www.TheNetworkEffect.co.uk).