I'm a creative director working in advertising and branding around the world, mainly my home of London. New York and Tokyo were fun. I'm passionate about the power of ideas and how design can change our world for the better. A lover of systems theory and the psychology of marketing. I wrote my first book to demystify the jargon tastic world of marketing. I have lots of other writing projects bubbling away, some screen plays, some novellas. I find stories are so powerful. Great film is strong with the sound down. Join up amazing cinematography with awesome dialogue and you have one very remarkable piece of communication indeed.