His Norwegian radio-producer girlfriend Hanne is bemused and infuriated that this has become more than a transient interest; it takes over his life--and hers. The number of "joinees"--people replying to his ad--escalates as word gets out about this new "happy cult", but without a clue about what he wants to achieve, or do with all his newfound friends, Danny has to think fast as dissent rises in the ranks. Now the reluctant leader of a troop of random hopefuls, he maintains their interest with obscure e-mails and watches as his joinees meet and bond.
Whatever he had created, it was bigger than he had anticipated. From an initially puerile idea, it had grown into something of a social experiment--why were people willing to take the risk? What was lacking in their lives that they thought they might get out of contacting a stranger? Taking risks, no matter how big or small, is the essential crux of the matter here and of course, nothing ventured, nothing gained. --Angela Boodoo