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John Frieda Sheer Blonde Go Blonder Lightening Shampoo, 250 ml

4.3 out of 5 stars 99 customer reviews
| 7 answered questions

Price: £5.49 (£2.20 / 100 ml) & FREE Delivery in the UK on orders over £20. Details
In stock.
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8.45 oz
  • Lightens your hair gradually
  • Uses a natural lightening complex to gently reduce the colour pigments in your hair
  • Suitable to use on all shades of blonde
  • With citrus and chamomile

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£5.49 (£2.20 / 100 ml) & FREE Delivery in the UK on orders over £20. Details In stock. Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

  • John Frieda Sheer Blonde Go Blonder Lightening Shampoo, 250 ml
  • +
  • John Frieda Sheer Blonde Go Blonder Lightening Conditioner, 250ml
  • +
  • John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray, 100 ml
Total price: £19.97
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Size: 8.45 oz
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Important Information

Safety Warning
CAUTION: For external use only. Avoid eye contact. If product gets into eyes, rinse thoroughly with water immediately.

Product Description

Size:8.45 oz

Product Description

Like sunshine for your hair in a bottle, the Sheer Blonde Go Blonder Lightening Shampoo gradually lightens blonde hair for a year-round sun-kissed look. The gentle formula visibly lightens your hair and renews for a healthy look and feel. Gentle enough for daily use, this shampoo is suitable for all shades of natural, colour-treated or highlighted blonde hair. It is ammonia and peroxide-free.

Ingredients

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamidopropyl Betaine, Parfum, Cocamide MEA, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Sodium Chloride, Disodium EDTA, Malic Acid, Glycine, PPG-9, Stearoxypropyl Dimethylamine, Acid Yellow 3, C14-28 Isoalkyl Acid, Butylene Glycol, Crocus Sativus Flower Extract, Curcuma Longa Root Extract, C14-28 Alkyl Acid, Propylene Glycol, Methylchloroisothiazolinone, Stearyl Alcohol, Methylisothiazolinone, Vitis Vinifera Juice Extract, Acid Orange 7, Acid Violet 43, Citrus Medica Limonum Peel Extract, Chamomilla Recutita Flower Extract, Helianthus Annuus Seed Extract, Glycerin, Alcohol, Tocopherol, PEG-40 Hydrogenated Castor Oil, Vitis Vinifera Seed Extract, Limonene, Butylphenyl Methylpropional, Linalool, Hexyl Cinnamal

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Product Information

Size: 8.45 oz
Safety WarningCAUTION: For external use only. Avoid eye contact. If product gets into eyes, rinse thoroughly with water immediately.
Weight285 Grams
Volume250 ml
Manufacturer contactKao (UK) Limited, London, EC1A 2DY.
Country of originProduce of the EU
BrandJohn Frieda
FormatLiquid
Serving Size100 Grams
  
Additional Information
ASINB003YC67LW
Shipping Weight281 g
Date First Available19 Oct. 2010
  
 

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Size: 8.45 oz
I purchased this shampoo with the conditioner the day I had a full set of highlights put in my very dark hair. All I can say is after a week or two of using it every other day I have noticed a great difference, even the darker bits of my hair that weren't highlighted have lightened and my hair is more of a natural, even colour. I've had more highlights since and I'm going to continue using this product because I'm convinced it works. I can't comment on how it affects the condition of your hair though because my hairs rough and tangly when it's wet due to bleaching anyway and I have nothing to compare it to since having my hair bleached, but it seems absolutely fine and healthy once it's dried. Definitely recommend!
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Size: 8.45 oz Verified Purchase
Works well if you are a natural blonde that's gone darker over the years!
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Size: 8.45 oz Verified Purchase
I have dark blonde hair and this shampoo helps me achieve a lighter colour result. Perfect for the summertime.
I've been using this shampoo once a week, for over a year now, its my favourite!
I use it with the conditioner and the lightening spray for best results.
I have long hair, which i take good care of, and have not noticed any breakage.
Will continue to buy and use.
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Size: 8.45 oz
Okay so I'm 18 and female with a full head of highlights, damaged hair that has been dyed blonde from black TWICE this year and 6 bleachings in total. I was wary of this product but NO HYDROGEN PEROXIDE so I slapped it on a few days after it went blonde (by the hairdresser) and oh my goodness there was a straight away brighter tone to my hair. It does absolutely no damage, if anything it puts the condition back into your hair.

I use it every 2-4 days with every single time I wash my hair and it makes it look lighter, brighter and a nicer blonde. NOT brassy or yellow in anyway shape or form. It will not turn your hair white or lighten brown so please don't expect it to work wonders. My hair is bleached to a natural dirty blonde but this really brings out the colour in it. It smells okay too and it's bright yellow in colour!

The only problem I have is that although the bottle is quite large and lasts about 7-8 weeks if not more (I don't use loads)it is a high price for shampoo. I'm sure it would work better if I were to use the go blonder conditioner too which I plan to but alone it makes a serious difference.
(Note: don't pair this with the colour renew tone corrector it will make your hairs colour go duller than it was to begin)

I highly recommend you use this product, it's suitable on all blonde hair it wont damage it just make sure you give your hair a good scrub as it can be a little tough to get out properly.
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Size: 8.45 oz Verified Purchase
This shampoo really seems to have made a difference to my blonde hair. This summer it has made up for the lack of sunshine which usually lightens my hair. Hair is in good condition also. Worth a try!
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Size: 8.45 oz Verified Purchase
Summary:
Does lighten hair
Cleans hair well
Smells nice

Review:
I have been using this shampoo now for two weeks and it has made my hair noticeably brighter with no negative side effects! I have natural strawberry-blonde hair that becomes a horrible dark brassy colour in the winter when the sun runs away. This shampoo has completely removed the brassy orange colour from my hair and has lightened it to a nice dark blonde which is no mean feat given that I am writing this review in January. I have only been using it for two weeks so I will update this review when I can attest to the long term brightening effects of the shampoo. I've been using it two to three times a week which, as others have said in the reviews, seems to work best for this particular shampoo. I cannot speak of the effects of daily use though I would not recommend it as shampooing daily with any shampoo tends to dry the scalp. If you are planning on using this shampoo do remember that it lightens hair subtly in a similar fashion to the natural lightening of hair caused by the summer sun so it's not going to turn dark blonde hair platinum after one use. Also, if your hair is dyed blonde then do remember that this shampoo will not lighten your natural roots! The shampoo smells pleasant, not as nice as something like garnier fructis but a lot better than some other specialist shampoos I've smelled.
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Size: 8.45 oz
my hair was natural dirty blonde dyed red over and over again then I got all over highlights. this shampoo has lightened the rest of my hair and faded the red colour which is what I wanted my natural dirty blonde roots have lightened too from dull blonde to golden. the highlights I got seem to be a big brighter. it does dry your hair out tho so make sure you use a good oil
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Size: 8.45 oz Verified Purchase
Love this, smells amazing and makes my hair so so soft - it's naturally dark brown with caramel and blonder highlights.
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Size: 8.45 oz
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