Joe Pulizzi is the original content marketing evangelist, and started using the term "content marketing" back in 2001. He's the founder of the Content Marketing Institute , the leading content marketing educational resource for enterprise brands. CMI has done strategic consulting and research for some of the best known brands in the world (Like AT&T, Petco, LinkedIn, SAP). The Content Marketing Institute hosts the largest in-person international content marketing event, Content Marketing World . CMI also publishes the Chief Content Officer magazine.
Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing. He's been featured in leading marketing publications and blogs around the world including AdWeek,BtoB Magazine and Fast Company.
Joe is also co-author of two highly praised content marketing books Managing Content Marketing, and Get Content Get Customers (McGraw-Hill), which helps teach businesses why and how to create their own compelling content to drive their businesses. Get Content Get Customers has been called THE handbook for content marketing.
He has also been honored with numerous awards and accolades including "Custom Media Innovator of the Year" by American Business Media, voted "Who's Who in Media Business" by BtoB Magazine, named a Folio: 40, and recognized as the "Most Influential Content Strategist" by Lavacon.
Joe also writes one of the most popular content marketing blogs in the world. And he's overly passionate about the color orange.
To read Joe's blog: http://contentmarketinginstitute.com/author/joepulizzi/
To learn more about Joe & his speaking engagements: http://joepulizzi.com/
Find him on Twitter: @JoePulizzi