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Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS), the founding director of the dual degree UCLA - NUS Executive MBA Program (ranked top 10 globally in the Financial Times EMBA rankings), a member of the executive committee of the NUS Teaching Academy (the NUS think-tank on education matters), an associate fellow of Executive Education at the University of Oxford's Saïd Business School, and an international fellow of the Service Research Center at Karlstad University, Sweden. Dr Wirtz holds a Ph.D. in services marketing from the London Business School and has worked in the field of services for over 20 years.
Professor Wirtz's research focuses on service marketing and has been published in over 80 academic journal articles (incl. in Harvard Business Review, Journal of Consumer Psychology, Journal of Retailing, Journal of Service Research, and Journal of the Academy of Marketing Science), 100 conference presentations, and some 40 book chapters. His over 10 books include Services Marketing - People, Technology, Strategy (Prentice Hall, 7th edition, 2011), co-authored with Professor Lovelock, which has become a world's leading services marketing text book that has been translated and adapted for over 20 countries and regions, and with sales of over 500,000 copies. His other books include Essentials of Services Marketing (co-authored with Lovelock and Chew, Prentice Hall, 2nd edition, 2012), and Flying High in a Competitive Industry: Secrets of the World's Leading Airline (co-authored with Heracleous and Pangarkar, McGraw Hill, 2009).
In recognition of his excellence in teaching and research, Professor Wirtz has received over 30 awards, including the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally) and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, Journal of Service Science and Cornell Hospitality Quarterly.
Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms in the areas of strategy, business development and customer feedback systems. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between Asia, the US and Europe.
For free downloads of his work and selected book chapters see www.JochenWirtz.com