- Format: Kindle Edition
- File Size: 1126 KB
- Print Length: 202 pages
- Publisher: IDEA BITE PRESS (28 Oct. 2016)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B01M73AP2I
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #48,807 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Jobs to be Done: Theory to Practice Kindle Edition
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Most helpful customer reviews on Amazon.com
I was surprised to read about the JTBD Growth Strategy Matrix. This was an unexpected gem. Ironically, Ulwick uses Jobs Theory to effectively explain disruptive innovation and 4 other possible growth strategies. His growth strategy matrix makes sense of high-end and low-end disruption, and all other possible product strategies. For the first time, I could rationalize Christensen’s disruptive innovation work, the critiques to his theory and the opposing views. Ulwick provides a simple way to think about a very complex problem. An exciting new perspective! Thank you!
So, my "Job to be Done" (as a Copywriter) goes beyond writing copy. Above all, is to find the "Jobs to be Done" of my client customers.
This book is one of the best, if not the best, for any Copywriter!