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Jetliner Cabins Hardcover – 28 Oct 2003

5.0 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 192 pages
  • Publisher: John Wiley & Sons; 1 edition (28 Oct. 2003)
  • Language: English
  • ISBN-10: 0470851651
  • ISBN-13: 978-0470851654
  • Product Dimensions: 22.7 x 2.1 x 29 cm
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 1,748,625 in Books (See Top 100 in Books)
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Product description

Review

"After reading this book you will have a deeper appreciation of what it takes to compete in this industry" (Airliners; 11/1/04)

It looks like a coffee table book; it could be; but it is much more. The author notes that "the aim of Jetliner Cabins is to survey just one small part of the vast legacy that we have inherited" from the Wright Brothers and "the development of the commercial–aircraft cabin environment from the late 1970s to the turn of the millennium."
Jennifer Coutts Clay notes further that the main topics "include product branding, the passenger experience, cabin maintenance and the marketing challenge and include comments from more than forty international specialists" relevant to their areas of expertise.
General Architecture and Design (2003) described Jetliner Cabins as "a visual and fascinating book that focuses on the interior designs of aircraft cabins and how the many challenges faced in the layout of such a tight space can be met with flair and brilliance." And "that successful designs are also integral to staying competitive."
The past and future design of aircraft reminds of an inscribed message on the front of the National Archives Building in Washington, DC: "What is Past is Prologue!" Or, more colloquially translated by a DC cabbie: "You ain′t seen nothing yet."
The book breaks down within its four defined areas: Product Branding in 1st Class Luxury, Business Class Comfort, Economy Class Value and Aero Identity. Then, passenger experience as it is provided by Sky Lights, Dining a la Jet Set, Real–Feel Customer Touchpoints and Special Needs and what constitutes required Cabin Maintenance. Finally, there is the Marketing Challenge inherent in all these categories.
Barnaby Conrad′s Pan Am, An Aviation Legend, explores Pan Am′s contributions to many of the specifics of each of Jetliner Cabins three sections defining how the then marketing challenges were met by Pan Am. Although, as Jennifer Clay points out, "The airlines now seek to differentiate themselves by addressing individual passenger comfort," that comfort provided by Pan Am, as "the gregarious upstairs dining experience." And, with that, "the old–style dining in the sky made famous by Pan Am (which) still lives on in the movies and in the hearts and minds of all premium–fare passengers."
Pan Am was in the vanguard in the "irrevocable shift in the use of leather on board aircraft" introduced in "a dramatic navy blue leather–and–sheepskin seat–cover combination in the First Class cabin of its Boeing B747 fleet." And, at the same time Pan Am relaunched its Clipper Class as an exclusive Business Class cabin. Originally utilized on international operations, it was introduced on Pan Am′s transcontinental route, when this was certificated. It is still recalled with fond memories by the legion of Pan Am customers.
In conclusion, questions are raised with the prospective introduction of the 555–seat Airbus A380 and the new challenges it will offer for an industry to remain competitive.
Jetliner Cabins is a treasure not only for its sheer beauty of design, its comprehensive superb photos and layout but also for an erudite text.
Editor′s Note: Ms Clay′s contributions to Pan Am livery and cabin design were nonpareil. (CLIPPER, A publication of the Pan Am Historical Foundation, Volume 10 Numbers 1–2, 2004)

"After reading this book you will have a deeper appreciation of what it takes to compete in this industry" (Airliners; 11/1/04)

"...wonderfully illustrated...makes for fascinating reading and looking..." (Airways, May 2004)

"...wonderfully illustrated with some great shots of the most kitsch interiors ever...an eclectic and imaginative journey..." (M2 Best Books, May 2004

"...richly illustrated...includes comments from more than 40 international specialists in the field..." (Prisma, xvii/80)

"...the publisher has provided a quality product...a must–read..." (Aircraft Interiors Magazine, February 2004)

"...a very detaile look...you will have a deeper appreciation of what it takes to compete in this industry..." (Airliners, May 2004)

"...a visual and fascinating focus on the interior designs of aircraft cabins..." (Airways, May 04)

"...lavishly illustrated...a must–read for anyone with a career in – or just a love of – aviation..." (British Airways News, 1st September 2005)

"...a must–see, must–read book that marries the world of commercial aviation with that of design." (Space, October 2005)

"After reading this book you will have a deeper appreciation of what it takes to compete in this industry" (Airliners; 11/1/04)

"...wonderfully illustrated...makes for fascinating reading and looking..." (Airways, May 2004)

"...wonderfully illustrated with some great shots of the most kitsch interiors ever...an eclectic and imaginative journey..." (M2 Best Books, May 2004

"...richly illustrated...includes comments from more than 40 international specialists in the field..." (Prisma, xvii/80)

"...the publisher has provided a quality product...a must–read..." (Aircraft Interiors Magazine, February 2004)

"...a very detaile look...you will have a deeper appreciation of what it takes to compete in this industry..." (Airliners, May 2004)

"...a visual and fascinating focus on the interior designs of aircraft cabins..." (Airways, May 04)

"...lavishly illustrated...a must–read for anyone with a career in – or just a love of – aviation..." (British Airways News, 1st September 2005)

"...a must–see, must–read book that marries the world of commercial aviation with that of design." (Space, October 2005)

From the Author

Although nearly 2 billion passengers per year travel on the scheduled airlines worldwide, until now there have been no books devoted sprcifically to the subject of jetliner cabins. My survey provides a summary of the developments that have taken place during the era of mass affordable air travel. In the past 25 years airlines have spent fortunes on interior upgrade programmes - to comply with escalating regulatory requirements, to address individual customer needs and to differentiate themselves from their competitors.

What do passengers get for their money? How are new products such as sleeper seats and lounge bars integrated into existing floor plans? Why do some cabin environments feel more welcoming than others? This book is where readers will find answers to some of these difficult questions.
Jennifer Coutts Clay
jclayconsulting.com

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Amazon.com: 4.1 out of 5 stars 4 reviews
One person found this helpful.
5.0 out of 5 starsExtremely well-illustrated and well-written reference
on 8 August 2007 - Published on Amazon.com
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5.0 out of 5 starsExcellent insight into the the world of commercial aviaiton
on 14 March 2009 - Published on Amazon.com
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5.0 out of 5 starsThe perfect companion to aviation interior design
on 4 June 2006 - Published on Amazon.com
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2.0 out of 5 starsWant to see beautiful aircraft interiors? that's the book
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