Jason Vale, aka the ‘Juice Master’, is the best-selling author of twelve books (soon to be 13!) on health, addiction and juicing. His books have collectively sold over 3 million copies, been translated into many languages and continue to inspire people from all around the world to take their health into their own hands.
His most famous book to date – ‘7lbs in 7 Days: Juice Master Diet’ – went to number one of all books on Amazon, Play.com and even knocked the Da Vinci Code from the top spot!
Jason wasn’t always slim and healthy; he used to suffer from severe psoriasis, eczema, asthma, hay fever and obesity. He also used to smoke 2 – 3 packets of cigarettes a day and drank very heavily (as many as 14 pints of lager a day). He has used juicing as the main tool to clear his skin, drop the weight and free himself of illness. He is now on a mission to ‘Juice The World’ and encourage as many people as he can to turn their health around using natural means where possible.
Jason has also released a series of health and addiction apps for Android and iOS – all of which have reached No.1 in their respective categories, many even beating Jamie Oliver, Nigella Lawson and Gordon Ramsey in ‘Highest Grossing’ in the extremely competitive ‘Food & Drink’ category. Over 1 million ‘Jason Vale’ apps have now been sold.
In 2002 Jason was asked by Moulinex to be the face of their juicers. Moulinex soon became the best-selling juicer in the country. In 2005 Philips headhunted Jason to be the face of their range of juicers and blenders in the UK and throughout Europe. Philips soon became, and remained, the best-selling juicer during Jason’s endorsement. In 2013 Tristar products approached Jason to be the new ‘Jack LaLanne’ in the USA. Jason continues to spread the juicy word stateside and across the globe.
In 2015 Jason became a brand ambassador for the cool Retro range of juicers and blenders who he continues to promote as his ‘go to’ juicer/blender of choice.
Jason regularly appears on radio, television and in the press. Some of the Magazines and TV Shows Jason has appeared on include: This Morning, Lorraine, OK!, HELLO!, The Wright Stuff, Sunday Brunch, Alan Titchmarsh Show, Gaby Logan, Gaby Roslin, Steve Wright, Chris Evans, BBC, GMTV and RTE to name but a few. He has also appeared on QVC USA and QVC UK promoting his range of juicers.
Back in 2015, Jason put his career on the line and really put juicing to the test in his groundbreaking documentary film Super Juice Me! The Big Juice Experiment. The UK Premiere took place at London’s prestigious Odeon ‘West End’ on Leicester Square to a celebrity-packed audience. The film has received 5* reviews and hundreds of thousands of people viewed the film in its first week of release.
Jason’s latest project has been a real labour of love; his first ever cookbook featuring over 100 mouthwatering, whole-food recipes. Already available as an app, Super fast Food the cookbook is due for release in October 2016.
Some of the celebrities who have been reported as having done a Jason Vale Juice Plan include:
Gary Barlow, Vicky Pattinson, Gary Lineker, Ricky Wilson, Jennifer Aniston, Drew Barrymore, Sarah Jessica Parker, Naomi Campbell, Katie Price, Amanda Holden, Beverley Knight, Alesha Dixon, Sarah Harding, Ashley Roberts, Phil (The Power) Taylor, Carol Vorderman, Aled Jones, Chloe Lewis,Tulisa Contostavlos, Eamonn Holmes, Katherine Ryan, Gemma Atkinson, Emma Willis, Matt Willis, Mille Mackintosh, Harry Judd, Tom Fletcher, Danny Jones, Calum Best, Tamzin Outhwaite, Angela Griffin, Samantha Womack, Caroline Flack, Kerry Katona, Marvin Humes (JLS), Rochelle Humes (The Saturdays), Frankie Sandford (The Saturdays), Katie Piper, Jason Gardiner, Scott Mills, Jennifer Ellison, Natasha Hamilton, Rylan Clark, Casey Batchelor, Linda Barker, Cherry Healey, Abi Titmuss, Amanda Byram, Gemma Collins, Alison Hammond, Gemma Cairney.