Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – 17 Dec 2013
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From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
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Top Customer Reviews
An easy read with lots of examples. Highly recommended reading.
Thank You Economy on the other hand gave long term and strategic advice which didn't just apply to social media but to business and life generally.
JJJRH tells you in simple detail how to use the various platforms that are popular now, in 2013. Each chapter can be read in it's own right and you will get something from each and every page - even if, like me, you consider that you know quite a bit about SM.
The first two books gave you lots of "why" you should be using social media. JJJRH is the manual to tell you how. And from someone who lives it.
In Gary's own words, "I hoped that if I wrote a short, useful book... that broke today's most popular and exciting platforms down to their essential building blocks of text, image, tone, and link capabilities, it would make the exploding social media scene seem a bit less daunting to any marketer or business owner trying to keep up with it." Gary has achieved exactly that.
There is a huge temptation on social media to continually work from the inside-out, tweaking what you do according to your analytics. The reason this book packs such a big punch [sorry for the pun] is that it looks at each platform from the outside-in, never losing sight of the fact that successful marketing leads to sales.
And it does this in a highly informative, entertaining way. Gary Vaynerhook gives you six simple rules of outstanding content:
1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.
He then channels his huge wealth of experience into critiquing actual posts on different platforms to show what works to create sales, and what doesn't work and why. So that you can go back to each platform, and do things better and sell more.
I read this book on the kindle version, but I have found it so useful that I have ordered the paperback for easier reference. To sum up: buy this book, read it, do the hard work and reap the rewards of increased sales.
It offers a great explanation of how to effectively use Facebook, Twitter (although I disagreed with a couple of points made), Pinterest and Instagram ... but nothing on LinkedIn (described as an 'emerging network'?? Hardly.)
Still much better than most of the books out there on social media, but looking forward to the next one that will hopefully cover selling services in a business-to-business environment.
Most Recent Customer Reviews
Really enjoying it, it's helping me at my workplace. I love learning about Social MediaPublished 8 days ago by N
A must for those who use social media to market their business. I have learnt so much, I'm ready to jab now!Published 1 month ago by Jessicarabbitgirl
Packed full of practical examples, insightful analysis and in-depth guides on how to master each platform. A must have for anyone working in (or using) social media for business.Published 4 months ago by Elite Gamer
Gary vee. #socialguru. He nails it; treat your potential clients like a high school beauty; sending them d**k pics constantly will not make them want to hang out with you; why do... Read morePublished 4 months ago by dr m a b j potts
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