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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – 17 Dec. 2013

4.6 out of 5 stars 1,225 ratings

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From the Inside Flap

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the right hook--their next campaign that will produce profits. Even companies committed to jabbing--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

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4.6 out of 5 stars
4.6 out of 5
1,225 customer ratings
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Top international reviews

Divya Kothari
5.0 out of 5 stars Somehow this book is more than just about marketing.. Its presented like boxing but pleasurable as a dish with its print quality
Reviewed in India on 11 February 2018
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Rajiv Chopra
5.0 out of 5 stars Dated, but Excellent
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Robin
4.0 out of 5 stars Great info
Reviewed in Australia on 18 December 2018
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Olaf Rosenbaum
5.0 out of 5 stars Pflichtlektüre
Reviewed in Germany on 27 November 2013
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SahinU88
5.0 out of 5 stars The Social Media Age
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Faisal
5.0 out of 5 stars A must read for marketers & storytellers!
Reviewed in India on 9 December 2018
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Javier Iván Machain Meza
5.0 out of 5 stars Una excelenete compra
Reviewed in Mexico on 2 June 2017
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Martin - Natur- und Wildnisschule Nawisho www.nawisho.at
5.0 out of 5 stars Gehypted ....
Reviewed in Germany on 13 January 2016
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Victor Maia Mignone
5.0 out of 5 stars Sensacional
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Maria Pacifici
5.0 out of 5 stars L'unico libro sui Social Media che vi servirà mai
Reviewed in Italy on 30 September 2016
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Eduardo Vinicius
4.0 out of 5 stars Informações que valem ouro
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Tuan Berlin
4.0 out of 5 stars Nicht das beste Buch von ihm!
Reviewed in Germany on 18 December 2019
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Laurie Williams
4.0 out of 5 stars For business owners struggling to understand social media
Reviewed in Australia on 12 April 2014
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Amazon Kunde
5.0 out of 5 stars Social Media Marketing auf den Punkt gebracht
Reviewed in Germany on 4 June 2015
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Matthias B.
5.0 out of 5 stars tolles inspirierendes Buch für Verkäufer und Unternehmer und die die es werden wollen
Reviewed in Germany on 14 July 2019
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