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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by [Vaynerchuk, Gary]
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Kindle Edition

4.6 out of 5 stars 77 customer reviews

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Product Description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006.  His lessons on social media, passion, transparency, and reactionary business are not to be missed!


Product details

  • Format: Kindle Edition
  • File Size: 5231 KB
  • Print Length: 229 pages
  • Publisher: HarperBusiness; 1 edition (26 Nov. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BATNNZY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 77 customer reviews
  • Amazon Bestsellers Rank: #14,415 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I read this in two days. I never do that! ;-) Lots of examples from traditional businesses that have got me thinking. If you're a solo-preneur, you're going to need to spend some time thinking about how to apply the real world examples to your business but it will be totally worth it. If you're on charge of social media in a more corporate environment, give a copy to your bosses! (And read it yourself too of course!)

An easy read with lots of examples. Highly recommended reading.

Thanks Gary!
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Format: Kindle Edition Verified Purchase
I absolutely loved Gary's first two books but I found this one less practical and aimed at larger businesses. I enjoyed reading it all but can't say I took that many practical applications away from the book. I am looking forward to Gary's next book though and I loved Crush it
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Format: Kindle Edition Verified Purchase
I've loved Gary's work for years now and Crush It got me to take social media seriously when, in 2008, it was considered something new and a bit whacky in the UK.

Thank You Economy on the other hand gave long term and strategic advice which didn't just apply to social media but to business and life generally.

JJJRH tells you in simple detail how to use the various platforms that are popular now, in 2013. Each chapter can be read in it's own right and you will get something from each and every page - even if, like me, you consider that you know quite a bit about SM.

The first two books gave you lots of "why" you should be using social media. JJJRH is the manual to tell you how. And from someone who lives it.
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Format: Kindle Edition Verified Purchase
This 'how-to' guide is a must read for any business that wants to promote itself online. Gary Vaynerchuk gets it. And as this is the 3rd book in a hugely series, you can also be sure that he translates what he knows into a highly readable book.

In Gary's own words, "I hoped that if I wrote a short, useful book... that broke today's most popular and exciting platforms down to their essential building blocks of text, image, tone, and link capabilities, it would make the exploding social media scene seem a bit less daunting to any marketer or business owner trying to keep up with it." Gary has achieved exactly that.

There is a huge temptation on social media to continually work from the inside-out, tweaking what you do according to your analytics. The reason this book packs such a big punch [sorry for the pun] is that it looks at each platform from the outside-in, never losing sight of the fact that successful marketing leads to sales.

And it does this in a highly informative, entertaining way. Gary Vaynerhook gives you six simple rules of outstanding content:

1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.

He then channels his huge wealth of experience into critiquing actual posts on different platforms to show what works to create sales, and what doesn't work and why. So that you can go back to each platform, and do things better and sell more.

I read this book on the kindle version, but I have found it so useful that I have ordered the paperback for easier reference. To sum up: buy this book, read it, do the hard work and reap the rewards of increased sales.
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Format: Kindle Edition Verified Purchase
If you're selling a commodity to a younger demographic, this is the book for you.

It offers a great explanation of how to effectively use Facebook, Twitter (although I disagreed with a couple of points made), Pinterest and Instagram ... but nothing on LinkedIn (described as an 'emerging network'?? Hardly.)

Still much better than most of the books out there on social media, but looking forward to the next one that will hopefully cover selling services in a business-to-business environment.
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Format: Kindle Edition Verified Purchase
Even though the world of social flies by at a crazy pace; at a couple of years old this book still delivers the goods. Lots of relevant advice with good and bad examples across the major platforms. Even someone with a good understanding of social, and already getting great results in it; will learn something new :)
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Format: Hardcover Verified Purchase
I bought this being a big fan after "Crush It" and seeing him on YouTube a few times. Sadly the book disappoints. The guidelines are generic and doesn't really expand on what's already said in "Crush It". It's high level, not enough detail and generally underwhelming. It also only really looks as 2-3 avenues: Twitter, Facebook and one or two others. LinkedIn (which is the only channel relevant to me was not included in detail despite the logo being on the front of the book. You can find much detail by Googling for free. Shame as I don't think I'll buy anything else from him. It's ONLY sold in hardback (to make is more expensive) and just feels like its designed to make money. How can it have value when you can find out more (quite easily) on the internet for free?!
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Format: Hardcover Verified Purchase
A brilliant book for understanding the difference of the native languages of social media. As a small business owner, this will transform your mentality behind the importance and of different social media channels. The best book I have read on social media...by far!
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