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It’s Not What You Say, It’s The Way You Say It!: How to sell yourself when it really matters Paperback – 4 Dec 2014

4.3 out of 5 stars 23 customer reviews

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Product details

  • Paperback: 160 pages
  • Publisher: Vermilion (4 Dec. 2014)
  • Language: English
  • ISBN-10: 0091955254
  • ISBN-13: 978-0091955250
  • Product Dimensions: 11.8 x 1.2 x 18 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Bestsellers Rank: 159,803 in Books (See Top 100 in Books)
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Product description

Book Description

Intended to be a constant source of ideas and inspiration, It's Not What You Say It's The Way You Say It has been written and designed to put the fun back into pitches, presentations, interviews, auditions and speeches, revealing how to sell our very best selves when it matters most.

About the Author

Michael Parker has worked for over twenty years at Saatchi & Saatchi and is one of the UK’s most experienced pitch coaches, having taken part in over 1000 pitches. As well as this, Michael has competed as a hurdler in two Olympics, so he knows what it takes to perform under pressure. He now brings this experience to coaching, ranging from the one-to-one interviews to major public speeches: www.pitchcoach.co.uk


Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
good read
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Format: Paperback
After graduating from university back in the Summer of 2014, I joined the 'rat race' to secure a full time paid job. I was getting loads of interviews off the back of sending my CV to various companies, but my nerves kept getting the better of me and at interview stage I massively let myself down. I was recommended this book to help me with my interview skills, it was full of great tips that have made me think twice about the way I present myself. I've gone on to secure my first job and firmly believe this is the reason why. It's a must-read for anyone interviewing for jobs or presenting regularly.
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Format: Paperback
As a musician and performer I found this book very helpful! It is written in a very clear way, which means you can memorize all the useful advices given very easily. Also loved all the quotes and drawings which really give a plus to the book! I think we should all know how to speak in public and for that reason I have to say this is a must read!!
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Format: Paperback
Having spent a great deal of my life presenting and pitching to potential clients all over the world, I am only too aware of how important this process is. I have also had the privilege to be responsible for the training and coaching of very senior executives and even Heads of State in preparation for their role in pitching their cities and countries to organisations such as the International Olympic Committee, so I thought that I was pretty experienced! Having read Michael Parker's remarkable little book I realise that I was missing many tricks. This is a wonderful, easy to read, little gem, which any person needing to sell their wares should keep in the top drawer of their desk. It's simplicity is its skill.It's beautifully designed and laid out and is the sort of 'crib' that anyone can pick up and scan before an important presentation, to give them confidence prior to their all important pitch. He's even left blank pages for you to add your own notes!

I have given a copy of this book to all my junior staff and their feedback has been tremendous. Anyone involved in selling of any kind should brush up their skills with this intriguing little guide. The fact that it's written by an advertising man who has spent his life pitching (and generally winning) large accounts for his agency really says it all. A great present for your staff. I highly recommend it.
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Format: Kindle Edition
Insightful and brilliant, the book combines practical tips and a persuasive argument. I've been a long believer in 'It's not what you say, it's the way you say it' as a mantra so I found this really useful as someone who presents to clients for a living.

The book is well paced with illustrative breathers that just make it a good, easy read while still being food for thought. It's a book I've shared with my team with real confidence knowing there are some truly great nuggets that can be adapted to your own particular style of presenting.

Ultimately his track record with clients speaks for itself, so clearly his methodology / philosophy works
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Format: Paperback Verified Purchase
More like a comic than a serious guide to delivering pitches/talks/speeches. Lots of white space and poor graphics. I bought the book because I heard Michael Parker on radio 4 and was impressed with how he responded to the interviewer and was curious to read his book. I suspect that he is very good when he teaches others how to stand up and deliver in front of an audience but he does not revel the 'secrets' of great orators in this book. 3/10, must try harder.
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Format: Kindle Edition Verified Purchase
In a word: brilliant. I have to pitch and sell myself as part of what I do everyday in my job, at meetings, seminars and conferences. And it seems that these days every person with a pulse and internet connection writes something on how to speak, confidence tricks, public speaking and presentation. Save yourself time, get this instead for a pithy summary of what's important, written in a powerful way.

I was lucky enough to be given this book by a very good friend. And pretty much everything that I've read in articles on these topics or heard in webinars is covered in here And not in a way that is laborious. Michael combines historic references and modern anecdotes beautifully to illustrate how to say what you want to say, in a way that comes across how you want it to: whether it's a formal business pitch or a best man speech.

The book is divided into 5 sections: Principles, Preparation, Pitch, Performance and Perfect. And the recommendations are clear with some great stories to illustrate the thinking and impact of the points. I can see myself picking it up as a reference and a reminder every time I can sense some panic emerging pre-presentation to nip it in the bud. I highly recommend it.
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Format: Paperback
This was pretty much the mantra of the !980's when the tectonic plates of British advertising began to coalesce and big beasts like Mike Parker bestrode Charlotte Street like a Colossus. The clever thing about this useful witty book is the way Parker transposes the lessons of the presentation room to the theatre of our everyday lives. We are always 'on show'. Here are simple tips to help you become a more engaging and persuasive person. But this is not just another 'how-to' book. Amongst the practical advice are some emotional insights that can really help you raise your game; in the boardroom sure, but pretty much everywhere else too.

Gerry Moira, Creative Chairman, Havas Worldwide London.
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