- Paperback: 160 pages
- Publisher: Vermilion (4 Dec. 2014)
- Language: English
- ISBN-10: 0091955254
- ISBN-13: 978-0091955250
- Product Dimensions: 11.8 x 1.2 x 18 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (23 customer reviews)
- Amazon Bestsellers Rank: 159,803 in Books (See Top 100 in Books)
It’s Not What You Say, It’s The Way You Say It!: How to sell yourself when it really matters Paperback – 4 Dec 2014
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Intended to be a constant source of ideas and inspiration, It's Not What You Say It's The Way You Say It has been written and designed to put the fun back into pitches, presentations, interviews, auditions and speeches, revealing how to sell our very best selves when it matters most.
About the Author
Michael Parker has worked for over twenty years at Saatchi & Saatchi and is one of the UK’s most experienced pitch coaches, having taken part in over 1000 pitches. As well as this, Michael has competed as a hurdler in two Olympics, so he knows what it takes to perform under pressure. He now brings this experience to coaching, ranging from the one-to-one interviews to major public speeches: www.pitchcoach.co.uk
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Top Customer Reviews
I have given a copy of this book to all my junior staff and their feedback has been tremendous. Anyone involved in selling of any kind should brush up their skills with this intriguing little guide. The fact that it's written by an advertising man who has spent his life pitching (and generally winning) large accounts for his agency really says it all. A great present for your staff. I highly recommend it.
The book is well paced with illustrative breathers that just make it a good, easy read while still being food for thought. It's a book I've shared with my team with real confidence knowing there are some truly great nuggets that can be adapted to your own particular style of presenting.
Ultimately his track record with clients speaks for itself, so clearly his methodology / philosophy works
I was lucky enough to be given this book by a very good friend. And pretty much everything that I've read in articles on these topics or heard in webinars is covered in here And not in a way that is laborious. Michael combines historic references and modern anecdotes beautifully to illustrate how to say what you want to say, in a way that comes across how you want it to: whether it's a formal business pitch or a best man speech.
The book is divided into 5 sections: Principles, Preparation, Pitch, Performance and Perfect. And the recommendations are clear with some great stories to illustrate the thinking and impact of the points. I can see myself picking it up as a reference and a reminder every time I can sense some panic emerging pre-presentation to nip it in the bud. I highly recommend it.
Gerry Moira, Creative Chairman, Havas Worldwide London.
Most Recent Customer Reviews
Excellent. The best books are always the ones that are difficult to put down ... make sense of complex subjects ... current ... relevant ... and interesting. Read morePublished 5 months ago by JSB
Great book and useful tips for presentations or pitches to interviews!Published 17 months ago by CFH
Excellent book, concise and informative, clearly set out, well presented and most of all, really, really useful. Read morePublished 19 months ago by Christian
Says little. Pure gloss. Learned nothing. A waste of money. It is serving to balance my scales in the bathroom.Published on 13 Jun. 2015 by Soundings2004
The author of this unique guide to pitching was, I discovered, a hurdler in the Olympics before he turned adman. Read morePublished on 23 Mar. 2015 by KEVIN MILLICHEAP
A very practical and pragmatic guide to an essential art if you are involved in any aspect of marketing. Written in plain English and supplemented by attractive illustration. Read morePublished on 4 Mar. 2015 by Matthew W Lechtzier