• RRP: £6.95
  • You Save: £1.76 (25%)
FREE UK Delivery on book orders dispatched by Amazon over £10.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
It's Not How Good You Are... has been added to your Basket
+ £0.00 delivery
Used: Very Good | Details
Sold by Bookdonors
Condition: Used: Very Good
Comment: Shipped from the UK. Used in Very Good Condition. We are a not-for-profit Social Enterprise trading in used books to help people, charities and the environment.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 4 images

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Paperback – 30 May 2003

4.1 out of 5 stars 188 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
£5.19
£2.10 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover


Frequently bought together

  • It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
  • +
  • Whatever You Think, Think the Opposite
  • +
  • Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Total price: £17.13
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Only on Amazon: One product for every need Only on Amazon: New Releases


Product details

  • Paperback: 128 pages
  • Publisher: Phaidon Press; 01 edition (30 May 2003)
  • Language: English
  • ISBN-10: 0714843377
  • ISBN-13: 978-0714843377
  • Product Dimensions: 12.1 x 1.6 x 17.8 cm
  • Average Customer Review: 4.1 out of 5 stars 188 customer reviews
  • Amazon Bestsellers Rank: 13,931 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

"Talented but timid? This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world... Arden is punchy and memorable about failing better next time."―i-D

"Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom."―Shots

"Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again."―Shots

"The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horrific mistakes. Outrageously genius."―The Good Book Guide

"...A wonderful book by one of the most brilliant men I have ever met... I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational - as is this practical, unpretentious little book."―Amanda Platell

"...Deliciously rich paperback..."―Chicago Sun-Time

"British adman Paul Arden's semi-parodic study in self-help is as funny as it is provocative..."―Radar

"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be , packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible."―PAPER magazine

"I read this book regularly. It's like my little holy book that I skim through every now and then. It's about advertising and the workplace, but I find a lot of the content can be applied to just about anything."―Mozhdah Jamalzadah

"Essential reading for those who wish to live a more daring and creative life."―Chichester Observer

Synopsis

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

See all Product description

188 customer reviews

4.1 out of 5 stars

Review this product

Share your thoughts with other customers

Read reviews that mention

Showing 1-8 of 188 reviews

11 December 2016
Format: PaperbackVerified Purchase
5 people found this helpful
Comment Report abuse
25 August 2018
Format: PaperbackVerified Purchase
review imagereview image
11 October 2016
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
10 November 2012
Format: PaperbackVerified Purchase
3 people found this helpful
Comment Report abuse
26 April 2017
Format: PaperbackVerified Purchase
2 people found this helpful
Comment Report abuse
30 June 2014
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
24 November 2015
Format: PaperbackVerified Purchase
3 people found this helpful
Comment Report abuse
21 March 2017
Format: PaperbackVerified Purchase
2 people found this helpful
Comment Report abuse

Would you like to see more reviews about this item?

Pages with related products. See and discover other items: business studies, business books, finance books, personal finance books

Where's My Stuff?

Delivery and Returns

Need Help?