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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy Hardcover – 28 Sep 2013


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Product details

  • Hardcover: 156 pages
  • Publisher: Routledge; 1 edition (28 Sept. 2013)
  • Language: English
  • ISBN-10: 147241344X
  • ISBN-13: 978-1472413444
  • Product Dimensions: 15.6 x 1.1 x 23.4 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,289,074 in Books (See Top 100 in Books)
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Product description

About the Author

Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlässigtes Phänomen in der Strategieforschung and a number of articles focused on behavioural economics, strategy and marketing, he is in high demand as a conference speaker around the world. Enrico Trevisan studied Political Science at the University of Turin, he holds a Master Degree in Business Research from the University of Munich and a Ph.D. also from the University of Munich in Strategic Management and Organizational Theory, with a focus on Behavioural Economics.


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Amazon.com: 4.5 out of 5 stars 2 reviews
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4.0 out of 5 starsConsumer psychology
30 September 2013 - Published on Amazon.com
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5.0 out of 5 starsGreat overview of behavioral economics
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