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The Invested Investor: The new rules for start-ups, scale-ups and angel investing Paperback – 18 Oct 2018

4.6 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 242 pages
  • Publisher: Invested Investor Limited; 1 edition (18 Oct. 2018)
  • Language: English
  • ISBN-10: 1916407900
  • ISBN-13: 978-1916407909
  • Product Dimensions: 21.6 x 2 x 14 cm
  • Average Customer Review: 4.6 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 144,603 in Books (See Top 100 in Books)
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Product description


The most readable business book for angels and entrepreneurs. Written by serial entrepreneur and seasoned angel investor Peter Cowley, this book describes the key ingredients for becoming an invested investor and what it takes to work with an invested investor, whilst guiding you through the business journey.

Aimed at angel investors, entrepreneurs, and anyone interested in start-ups, The Invested Investor shows what it takes to be an angel investor that adds more than just money and best practice for working with angels. You will learn from the experiences of serial entrepreneurs, seasoned angel investors, and many more from the start-up ecosystem. The book intends to reduce mistakes, increase honesty and create more successful exits. It will guide the reader on how to raise a start-up and build a scale-up.


Peter Cowley is the President of the European Business Angels, Chair of the Cambridge Business Angels, has invested in more than 63 companies with 5 successful exits and 9 unsuccessful exits. He is a serial entrepreneur, with the Invested Investor being his 11th start-up. With decades of experience on both sides of the journey, he wants people to learn from other's mistakes, and be more open and honest with each other. The relationship between entrepreneur and investor is so strong that lying and deception will only cause problems. We all want to see more successful businesses!

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