<Embed>
Buy Used
£4.71
+ £0.00 delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Follow the Author

Something went wrong. Please try your request again later.


Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs Perfect Paperback – 22 Mar 2008

1.0 out of 5 stars 1 customer review

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Perfect Paperback
£363.99 £1.92
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone

To get the free app, enter your mobile phone number.

kcpAppSendButton


Product details

  • Perfect Paperback: 116 pages
  • Publisher: Althos (22 Mar. 2008)
  • Language: English
  • ISBN-10: 193281325X
  • ISBN-13: 978-1932813258
  • Product Dimensions: 19.1 x 0.6 x 23.5 cm
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 4,750,112 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Synopsis

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection.Discover about domain name selection and registration options.

You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs .How to Measure Internet Marketing .

Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting

About the Author

LAWRENCE HARTE is the president of APDG, a provider of expert information to the telecommunications market.

Mr. Harte has over 23 years of experience in the electronics industry, including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events.

Mr. Harte earned an executive MBA at Wake Forest University and received his B.A. from the University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3., digital cellular standards committee.

As of 2001, Mr. Harte has authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes, and many others.

RICHARD LEVINE is the founder and principal engineer of Beta Scientific Laboratory and is also Adjunct Professor of Electrical Engineering at Southern Methodist University. He is active as a technology consultant to many firms developing new cellular and PCS systems and products used in Brazil, Canada, England, France, Germany, Israel, Korea, Mexico, and the United States.

Mr. Levine is a well-known teacher of cellular and PCS technology to people in the industry. He was formerly the chairman of several working groups in the North American digital cellular standards development.

Mr. Levine earned the Bachelor, Master, and Doctor of Science degrees from M.I.T., is licensed as a Professional Engineer, and has earned both amateur and professional radio operator licenses. He has been issued several patents on telecommunications, computer systems, and related technologies.

ROMAN KITKA is the Director, Strategy and Business Crteation, Nokia Ventures Organization. He is a seasoned wireless communications industry veteran, innovator, and visionary.

During his 17 + years in wireless communications, he has held product planning and development, marketing, and market/business development positions with leading wireless manufacturers including Nokia Mobile Phones, Panasonic, GoldStar, and OKI Telecom. Mr. Kitka has influenced several cellular mobile, transportable, and portable phone model designs, features, and functionality. His efforts have resulted in the first cellular payphone, first cellular PBX adjunct "Business Link," voice recognition dialers, as well as the first PCS product launch in the U.S.

Mr. Kitka posssess exceptional foresight and understanding of global market needs, both from anthropological and psychological aspects, as well as the opportunities provided by existing and future wireless communications, Internet and related technologies, and business.

Mr. Kitka, a graduate of Rutgers University in New Jersey, is a co-author of the books CDMA IS-95 FOR CELLULAR AND PCS: Technology, Economics & Services; DELIVERING xDSL; 3G CELLULAR AND PCS DEMYSTIFIED; and WAP DEMYSTIFIED. Mr. Kitka has been a speaker at several wireless communications and Internet conferences and events, both in the U.S. and internationally.


1 customer review

1.0 out of 5 stars

Review this product

Share your thoughts with other customers

5 November 2008
Format: Perfect PaperbackVerified Purchase
One person found this helpful
Comment Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 3.1 out of 5 stars 6 reviews
Denise DC
1.0 out of 5 starsHow did this get a 4 star review? Don't waste your money.
10 February 2009 - Published on Amazon.com
One person found this helpful.
KEVIN M DUGGAN
2.0 out of 5 starsThis is a dictionary of terms
5 July 2008 - Published on Amazon.com
Format: Perfect Paperback
2 people found this helpful.
e531
3.0 out of 5 starsChecked It out from the library, and glad I did!
10 January 2009 - Published on Amazon.com
One person found this helpful.
NRetail
5.0 out of 5 starsMust Read Before Starting Your E-mail Campaign!
9 April 2008 - Published on Amazon.com
NRetail
5.0 out of 5 starsMust Read If You are Just Getting Started!
8 April 2008 - Published on Amazon.com
Format: Perfect Paperback
2 people found this helpful.