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Intertwingled: Information Changes Everything Paperback – 13 Aug. 2014
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- Print length198 pages
- LanguageEnglish
- Publication date13 Aug. 2014
- Dimensions15.24 x 1.14 x 22.86 cm
- ISBN-100692225587
- ISBN-13978-0692225585
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About the Author
Product details
- Publisher : Semantic Studios (13 Aug. 2014)
- Language : English
- Paperback : 198 pages
- ISBN-10 : 0692225587
- ISBN-13 : 978-0692225585
- Dimensions : 15.24 x 1.14 x 22.86 cm
- Best Sellers Rank: 793,020 in Books (See Top 100 in Books)
- 499 in Web Design Applications
- Customer reviews:
About the author

Peter Morville is a pioneer of the fields of information architecture and user experience. He's been helping people to plan since 1994. Clients include AT&T, Cisco, eBay, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. You can find him on the Internet at semanticstudios.com and intertwingled.org.
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So it is with this book. I’m not even going to list out the chapter headings. You won’t understand them out of context and you don’t need them to understand the book or justify its purchase. It is a intertwining of Peter’s personal and professional journeys. I know just why he wrote it and have great admiration for his generosity in doing so. This could not have been an easy book to write. It is written by someone with the gifts of a renaissance writer, able to bring together seemingly very disparate elements in creating an illuminating (though not illuminated!) manuscript. You should plan on reading this book several times at the outset of your ownership, and then again at intervals in the future. It will make you think time and time again about how you are using information to communicate and inform and whether there is a better way. Indirectly you may well end up with a better social network or information architecture.
Peter draws on the work of many writers, thinkers and practitioners in his journey through a world of intertwingled facets of information. I strongly recommend you take the journey with him. So many of us live in the information silos we have created for ourselves, each a “sceptred isle”. This book will offer you a different perspective on everything that you do because information changes everything.
Peter has written with such openness and honesty that he is able to connect with the reader in a very human, personal and humble manner. He has managed to reflect on his experience of shaping and working in the field of Information Architecture in a way that makes you think without being too preachy.
Some of my favourite quotes (so far):
"In such a big organization, you can't change the system from within a silo. It was painful to see the problem so clearly but have no path to a solution."
This is a very valuable lesson that anyone who works with large organisations needs to learn as soon as possible.
"Information architecture is an intervention. It disturbs an established system. To make change that lasts, we must look for the levers and find the right fit. If we fight culture, it will fight back and usually win. But if we look deeper, and if we're open to changing ourselves, we may see how culture can help."
This might sound a bit touchy-feely for us stiff-upper-lip Brits (Peter was born in Manchester by the way), but I think that this is the key message from the book for me.
"Taxonomies are treacherous because the easier they are to use, the harder they are to see. We grab handles without scanning contents. We trust labels without knowing origin."
Always understand the source of the information and keep asking questions.
"Like maps, words are traps. We must speak carefully since we think what we say. The order of operations makes a difference; that's why process is key."
Information cannot be separated from the process and always surfaces in the context of its own story.
"I wallow in data of all sorts and talk to people from all walks."
"We should use our categories and connections to reveal the hidden assumptions of culture; and sketch links and loops to explore the latent potential of systems; and realize mental models by drawing them outside our heads."
I have taken the text from the book and counted all of the words to produce this 'map' of the top ten words that appear in the book. It's telling that people and culture appear in the top ten.
194 system(s)
180 information
132 culture
111 change
110 people
103 time
85 work
82 know
72 design
66 new






