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Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People Paperback – 22 Oct 2012

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 462 pages
  • Publisher: Morgan Kaufmann (22 Oct. 2012)
  • Language: English
  • ISBN-10: 0123884357
  • ISBN-13: 978-0123884350
  • Product Dimensions: 19 x 2.3 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 531,959 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"Cookery books, these days, are all about design: white space, multiple typefaces, mysterious symbols in the margin and the occasional coloured page. Milan Guenther’s book seems to have adopted this style of design with obvious enthusiasm."--BCS.org – The Chartered Institute for IT, February 2013 "To read Milan Guenther's book Intersection is to glimpes the future of design: holistic, collaborative, and networked. A rich presentation of a very rich subject."--Marty Neumeier, author of The Brand Gap and The Designful Company "I am impressed by the thoroughness and thoughfulness of this major piece of work. Intersection marks Milan Guenther as a major contributor to the Enterprise Engineering, Design, and Architecture body of knowledge."--John A. Zachman, inventor of the Zachman Framework "With this book, Milan Guenter achieved a comprehensive reframing of the Enterprise concept for the 21st century with Design as its primary driver. Intersection will become a beacon for many in the design, business, and technology communities."--Peter Bogaards, User Experience Designer

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Format: Paperback
Intersection is the first book that aligns design with the various traditional disciplines which are used to manage and change a business.

The content caters for people who are starting their journey or for the more experienced practitioner who wants to understand how design can positively impact their field of expertise.

A great read and is a real game changer in aligning design to business model change.

A must for the customer focused organisation
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Format: Paperback
Milan Guenther provides a broad, deep and extremely well-thought through discussion of "enterprise design", the design process he developed with his colleagues at eda.c. His work truly lives up to the ambition (expressed in the book's sub-title) of "bridg[ing] the gap between business, technology and people". It is particularly valuable that Milan addresses the often messy realities many of us face working in and with large corporations.

The book eases into its subject by providing context at the beginning and then building up the framework in a thorough and methodical manner. On a few occasions I was unsure why the framework was constructed in the way it is (maybe even about to object to aspects of the framework), but these concerns evaporated after reading a few more pages.

To me, this book will be an important tool and asset in my future work. Along with "The elements of user experience", "The connected company", "Mapping the enterprise" and the "FruITion" / "RecrEAtion" / "DefrICtion" trilogy, "Intersection" will be part of my essential toolkit.

Also, see the book's website for an overview of the framework and a printable poster etc.

I initially read the Kindle edition, which suffers from typesetting problems (nonetheless, well worth reading). Morgan Kaufmann, you don't do this book justice and ought to do better. I also bought the hardcopy for use as a desk reference.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.5 out of 5 stars 2 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars This will be a classic 2 April 2013
By Oliver Baier - Published on Amazon.com
Format: Paperback
Milan Guenther provides a broad, deep and extremely well-thought through discussion of "enterprise design", the design process he developed with his colleagues at eda.c. His work truly lives up to the ambition (expressed in the book's sub-title) of "bridg[ing] the gap between business, technology and people". It is particularly valuable that Milan addresses the often messy realities many of us face working in and with large corporations.

The book eases into its subject by providing context at the beginning and then building up the framework in a thorough and methodical manner. On a few occasions I was unsure why the framework was constructed in the way it is (maybe even about to object to aspects of the framework), but these concerns evaporated after reading a few more pages.

To me, this book will be an important tool and asset in my future work. Along with "The elements of user experience", "The connected company", "Mapping the enterprise" and the "FruITion" / "RecrEAtion" / "DefrICtion" trilogy, "Intersection" will be part of my essential toolkit.

Also, see the book's website for an overview of the framework and a printable poster etc.

I initially read the Kindle edition, which suffers from typesetting problems (nonetheless, well worth reading). Morgan Kaufmann, you don't do this book justice and ought to do better. I also bought the hardcopy for use as a desk reference.
2 of 2 people found the following review helpful
4.0 out of 5 stars Extends my enterprise architect framework to strategic and creative design work 9 Jun. 2014
By Rijk J. van Vulpen - Published on Amazon.com
Format: Paperback
I am an enterprise architect, familiar with requirements engineering, domain driven, business and information architecture, technology design. Say 50% of the concepts of this book. Milan adds people and experience design, extending my view with say 10 concepts. Like identity (a shared sense of purpose), experience (motivation, interaction, behavior). touchpoints, business (model) design, service design, places. And Milan does an effort on integrating these concepts. It helps me in my transformation from it-related architect to business designer, in its creative sense. It shows me what should be extended in my design approach and tools (e.g. Archimate). All of this not in depth (it refers to relevant sources for more detail), but on the level of an integrated framework. With this, I hope to extend my relations with brand makers, strategists, changemanagers and the creative designers in the company.
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