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Internet Marketing: An Hour a Day [Paperback]

Matt Bailey
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Table of Contents

Part I : Understanding Today′s Internet Marketing.

1 A Holistic Approach.

2 How Search Engines Work.

3 Business and Visitor Goals.

Part II: Month 1: Evaluate and Research.

4 Week 1: Evaluate Your Site.

5 Week 2: Understand Basic SEO.

6 Week 3: Jump into Keyword Research.

7 Week 4: Leverage Principles of Sales and Marketing.

Part III: Month 2: Develop Content that Converts.

8 Week 5: Understand Content Comes First.

9 Week 6: Create Content that Connects.

10 Week 7: Master the Science of Online Persuasion.

11 Week 8: Improve Conversions.

Part IV: Month 3: Develop Good Site Architecture.

12 Week 9: Create Effective Site Navigation.

13 Week 10: Design for Accessibility.

14 Week 11: Identify Technical Roadblocks.

15 Week 12: Focus on the Important Details.

Part V: Month 4: Expand Your Reach and Measure Results.

16 Week 13: Build Links.

17 Week 14: Add to Your Business with Blogs.

18 Week 15: Get Friendly with Social Media.

19 Week 16: Develop a Complementary Pay–per–Click Campaign.

20 Week 17: Measure, Measure, Measure.

21 Week 18: Analyze for Action.

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