From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.
From the Back Cover
The secrets of effective e–mail campaigns revealed
Includes an 18–page directory of Net marketing resources
Your fun and easy guide to Internet marketing that gets results Whether you're a brick–and–mortar business or a dot–com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e–mail, banner ads, and online PR, it shows you step–by–step how to turn the Net into a terrific marketing tool.
Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e–mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR
The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear–out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e–mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
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