- Hardcover: 512 pages
- Publisher: John Wiley & Sons; 3rd Revised edition edition (31 Oct. 2008)
- Language: English
- ISBN-10: 0471698687
- ISBN-13: 978-0471698685
- Product Dimensions: 16.3 x 3.9 x 24.1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,046,886 in Books (See Top 100 in Books)
- See Complete Table of Contents
Internet, Mail, and Mixed-mode Surveys: The Tailored Design Method Hardcover – 31 Oct 2008
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a useful and comprehensive guide to designing, developing and managing surveys of all types. (SRA:News, November 2009).
From the Back Cover
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how–to" guidelines grounded in the most current research on optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the field author Don Dillman and coauthors Jolene Smyth and Leah Christian show you:
Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
How and when to use mail, telephone, and Internet surveys to your maximum advantage
Proven techniques to increase response rates
Guidance on how to obtain high–quality feedback from mail, electronic, and other self–administered surveys
Direction on how to construct effective questionnaires, including considerations of layout
The effects of sponsorship on the response rates of surveys
A complete, start–to–finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.See all Product description
Top Customer Reviews
After explaining the basics for the design of questionnaires, it also covers all important details like
- the correct crafting of questions for the survey
- the layout of the questionnaire
- the scaling of answers
All facts are explained with many examples of questionnaires, which makes it easier for newcomers to understand the theory. Different types of questionnaires are shown.
After reading this book it is easy to create and design own questionnaires without making typical mistakes of beginners. The advanced questionnaire designer will find many details which need to be considered when designing large surveys.
The book is not written in expert terminology, but in understandable language.
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
The contents of the book are easily readable and understandable, even without any high level statistics or mathematical knowledge. Sure, those help, but the basic approach is both reliable and practical for many students.
For people who have a longer term investment in the development of survey models, this is a book you can have on your desk and use it to continuallt improve your survey methodology and the reliability of the survey results.
Professor Dillman gives an excellent comprehensive overview of the principles behind proper survey design, as well as their application in the 21st century (including email/web surveys)
Would recommend to all who undertake surveys as an essential textbook, particularly in health/behavioral sciences (where arguably they are often conducted with disregard to basic principles)
Am I being melodramatic when I say that this book will make all of your survey dreams come true? Of course I am. It's a book on surveys, and yeah, some of the reading is dry. But in terms of the applicability of the lessons shared in the book, there's no better resource.
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