Internet, Mail, and Mixed-mode Surveys: The Tailored Design Method Hardcover – 31 Oct 2008
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a useful and comprehensive guide to designing, developing and managing surveys of all types. (SRA:News, November 2009).
From the Back Cover
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how–to" guidelines grounded in the most current research on optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the field author Don Dillman and coauthors Jolene Smyth and Leah Christian show you:
Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
How and when to use mail, telephone, and Internet surveys to your maximum advantage
Proven techniques to increase response rates
Guidance on how to obtain high–quality feedback from mail, electronic, and other self–administered surveys
Direction on how to construct effective questionnaires, including considerations of layout
The effects of sponsorship on the response rates of surveys
A complete, start–to–finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed–Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.See all Product Description
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Top Customer Reviews
After explaining the basics for the design of questionnaires, it also covers all important details like
- the correct crafting of questions for the survey
- the layout of the questionnaire
- the scaling of answers
All facts are explained with many examples of questionnaires, which makes it easier for newcomers to understand the theory. Different types of questionnaires are shown.
After reading this book it is easy to create and design own questionnaires without making typical mistakes of beginners. The advanced questionnaire designer will find many details which need to be considered when designing large surveys.
The book is not written in expert terminology, but in understandable language.
Most Helpful Customer Reviews on Amazon.com (beta)
The book covers phone, mail, and web surveys and includes evidence-based instructions on how to maximize response rates. The authors also discuss common problems that one encounters when designing and implementing surveys and how to overcome them. Each section contains high-quality, black and white examples of survey pages and letters to respondents that can be used as models for your own work.
I call this the definitive guide, because in addition to providing instructions on how to design and implement surveys, it contains chapters devoted to better understanding the history and current practice of survey research in the United States. Chapter one provides a historical overview of survey methodology and discusses some of the challenges currently facing survey researchers. The only thing missing from this section was a table or figure showing how the response rates for different types of self-administered surveys have changed over time. I think this would have helped drive home the authors' point about the shift in people's willingness to participate in survey research. Chapter 11 contains information about the policies and procedures for conducting survey research in different institutions (i.e., the federal government, academia, and private companies) and how they can affect timelines, budgets, and the quality of the data collected. The extensive reference section serves as an excellent resource for those interested in learning more about the experimental research behind the recommendations in this book.
I used this book extensively when designing and implementing a web-based survey. The chapters on constructing survey questions and designing web surveys were very informative and easy to digest. I feel that the book was partially responsible for my survey's high response rate.
Other topics covered in the book, but not mentioned in this review: Panel surveys, mixed-method surveys, customer feedback surveys, and coverage and sampling.
Am I being melodramatic when I say that this book will make all of your survey dreams come true? Of course I am. It's a book on surveys, and yeah, some of the reading is dry. But in terms of the applicability of the lessons shared in the book, there's no better resource.
Professor Dillman gives an excellent comprehensive overview of the principles behind proper survey design, as well as their application in the 21st century (including email/web surveys)
Would recommend to all who undertake surveys as an essential textbook, particularly in health/behavioral sciences (where arguably they are often conducted with disregard to basic principles)
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