FREE Delivery in the UK.
Usually dispatched within 1 to 2 months.
Dispatched from and sold by Amazon. Gift-wrap available.

Dispatch to:
To see addresses, please
Please enter a valid UK postcode.
Condition: Used: Good
Comment: See item-Condition. Fulfillment by
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation Hardcover – 27 Oct 2010

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
£15.00 £12.00
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£40.00 FREE Delivery in the UK. Usually dispatched within 1 to 2 months. Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

Product description


'This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.

'In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective. – Keith Dinnie, Associate Professor of Business, Temple University Japan

This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice.' - TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences

Book Description

Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes

See all Product description

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star