Core reading for Napier business degree. The case studies are clear as is the actaul context. He writes from the viewpoint of a globalist. Could cross argue /reference those with a differeing opinion more.
Bought this book to try and get to grips with international business theory - as due to start an MBA after 20 years out of formal education. Thought I might find it a bit boring - but it's so interesting - in general. Of course, I'm old enough to decipher the opinion from the fact so can take what's relevant. Well laid out and edited. Great buy - learnt a lot.