Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £11.89

Save £8.11 (41%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Intention Economy: When Customers Take Charge by [Searls, Doc]
Audible Narration
Playing...
Loading...
Paused
Kindle App Ad

The Intention Economy: When Customers Take Charge Kindle Edition

4.8 out of 5 stars 5 customer reviews

See all 7 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£11.89

Length: 318 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of £4.99 after you buy the Kindle book.
Ready

60 Kindle Books for £1
Browse our selection of Kindle Books discounted to £1 each. Learn more

Product description

Review

Named a Best Business Book for 2012 in strategy+business magazine

“a must-read book…” — TechCrunch

“Doc Searls has written a very thoughtful book on the intention economy and the promises it holds for both vendors and customers.” — Forbes

“Searls’s vision raises provocative questions for companies and for marketers.” — strategy+business magazine magazine

“This is a thoughtful, well researched book with a compelling thesis and call to action for marketers.” — Decision

“a brilliant piece on free markets and the Internet” — Linux Journal

“Do yourself a favor. Read The Intention Economy by @dsearls. It’s a very quick study in what VRM means for both brands and consumers.” — Business 2 Community (business2community.com)

“The fine distinction between consumer and customer is at the heart of this insightful look at how some companies, like Trader Joe's, are moving in the direction of the "intention economy," where the desires and needs of individual customers primarily determine what the vendors offer.” — Fort Worth Star Telegram

“it’s fun, insightful reading for anyone interested in becoming “self-actualized, liberated customers.” — SocialMedia.biz

“Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors, and a vision for a better future where we have greater control of our personal data.” — ZDNet

ADVANCE PRAISE for The Intention Economy:

JP Rangaswami, Chief Scientist, salesforce.com—
“‘Consumers have a right to exercise control over what personal data companies collect from them and how they use it.’ That’s the way the draft of the US Government’s planned Privacy Bill of Rights begins. If you want to understand what this really means, then Doc’s book is the place to start. In fact, if you want to understand anything about what’s really happening with customers, this book is for you. An excellent read.”

Seth Godin, author, We Are All Weird
“Profound, far-reaching, and one of those books people will be bragging about having read five or ten years from now.”

John Hagel, Co-Director, Center for the Edge; coauthor, The Power of Pull
“This book provides a much-needed road map for a profound shift in global markets. Vendor Relationship Management will turn markets as we know them inside out. Searls, as the key architect of this new movement, provides a compelling view of both why and how these changes will occur. You cannot afford to ignore this book."

Esther Dyson, angel investor—
“From Doc’s mouth to vendors’ ears! Doc Searls describes the economy the way it should be, with vendors paying attention to individuals’ wants and needs. I see a few such business models emerging, and I hope Searls’s book will incite a rush of them.”

Don Peppers and Martha Rogers, Ph.D., co-authors of Extreme Trust: Honesty as a Competitive Advantage
“Deliciously skeptical of today’s business models, Searls paints a compelling picture of the future. And if you’re a business manager, The Intention Economy is essential reading. Think of it as an API for dealing with empowered customers. ”

Clay Shirky, author, Here Comes Everybody and Cognitive Surplus
“No one has a better sense of the changing relationship between vendors and the rest of us than Doc Searls. In The Intention Economy, he explains the networked economy and your place in it, whoever you are—buyer, seller, advertiser, user.”

About the Author

Doc Searls is senior editor of Linux Journal, coauthor of The Cluetrain Manifesto, and one of the world’s most widely read bloggers. In The World is Flat, Thomas L. Friedman calls him “one of the most respected technology writers in America.” Searls is a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow at the Berkman Center for Internet & Society at Harvard University, where he continues to run ProjectVRM.

Product details

  • Format: Kindle Edition
  • File Size: 1996 KB
  • Print Length: 318 pages
  • Page Numbers Source ISBN: 1422158527
  • Publisher: Harvard Business Review Press; 1 edition (10 April 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007UPDH5S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #508,777 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Share your thoughts with other customers
See all 5 customer reviews

Top customer reviews

on 8 July 2012
Format: Hardcover
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
on 5 January 2013
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 19 July 2015
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 9 January 2013
Format: Hardcover
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
on 4 May 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you? Report abuse

Would you like to see more reviews about this item?

click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?