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Format: Hardcover|Change
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on 23 January 2014
I like taking pictures and I am certainly not a writer, but regarding this book - excellent to outstanding. Published in 2012 this is a detailed and brilliantly illustrated book with a balance of history, design, technology and images. These images range from Ansel Adams to Edward Weston and manages a image of Lady Gaga from 2011.

I confess a Polaroid passion having taken first prize in the magazine Photo Technique way way back and receiving a SX70 Alpha and kit as a prize.. a very soft spot remains for the design and the images I achieved. Now I use the zink for prints - and the grandchildren love them.
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on 3 December 2013
Very easy and enjoyable to read book on the history of Polaroid, not a great level of technical depth with regards to the films but then again, do we really want to understand how the little sheet of magic really works?

If you are interested in Polaroids then this is a must read.
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on 27 January 2013
An easy to read history of the Polaroid company. Sadly It doesn't get very technical with the chemistry or optics, but otherwise it is extremely good read. And the book itself is very attractive and contains some great pictures.
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on 24 November 2012
Engaging account of the pitfalls of Polaroid and technology companies in general. Hindsight is a wonderful thing.
Had you heard of the Polaroid instant video system released after the video cassette ? I didn't think so !
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on 26 October 2015
As a former employee this is a well documented account of the history of a company that was a great innovator for decades then really headed off in the wrong direction both with people and products.
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on 18 March 2015
Excellent story of an incredible man, and company. There is probably another book that focusses upon the design stategies, as they were not particularly expanded upon here.
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