Top critical review
2 people found this helpful
Good for 'business', poor for 'design'
on 14 August 2011
This book contains good, clear advice on the financial side of sensible advertising. The book concentrates, quite rightly, on 'direct response' advertising and the importance of knowing how much an ad is costing you and how much money it is bringing in to your business. The author breaks down the numbers very clearly, better than any other book on advertising that I have read. However, the title of the book promises that we will know how to "Write and design great ads", this is where it falls a bit short. The book is trying to do too much. To be fair, it does contain good advice on "writing ads" but all of it has been said before by other authors. Where I felt let down the most is in the section about "design", this is lightweight, vague and there are no examples at all. The book was worth buying in my opinion for the breakdown of the 'financial side' but the title of the book does seem to promise something else.