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Inspired: How to Create Products Customers Love Hardcover – 2008

4.5 out of 5 stars 11 customer reviews

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INSPIRED: How The Best Companies Create Technology-Powered Products and Services
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This title will be released on January 24, 2018.
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Product details

  • Hardcover
  • Publisher: SVPG Press (2008)
  • Language: English
  • ISBN-10: 0981690408
  • ISBN-13: 978-0981690407
  • Package Dimensions: 23.6 x 15.7 x 2.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 82,455 in Books (See Top 100 in Books)
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Product description

Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big...


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