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The Inspiratorium Paperback – 21 Jun 2018

5.0 out of 5 stars 11 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: LID Publishing (21 Jun. 2018)
  • Language: English
  • ISBN-10: 1911498460
  • ISBN-13: 978-1911498469
  • Product Dimensions: 12.7 x 2.5 x 19.7 cm
  • Average Customer Review: 5.0 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 123,706 in Books (See Top 100 in Books)
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Product description

Review

"One cost of the acceleration of modern life is that our brains increasingly work on the autofocus setting -- yet real insights only emerge when we have the time to experiment with the mind's filters, aperture settings and manual controls. Anthony Tasgal, who has deservedly made a living from his insights, can teach you how to do this. If you haven't got time to read this book, that's precisely why you need it." --Rory Sutherland, Vice Chairman, Ogilvy Group "Rock Family Trees meets Hitchhikers Guide to the Galaxy in this wonderful cornucopia of unexpected connections. It's impressive as much for its historical sweep, as for its intensely practical approach to unlocking today's business problems using the power of playful creativity. It's the starting gun in a revolution against the linear and orthodox thinking that hobbles so much of modern advertising and marketing." --Adrian Langford, Planning Director, J. Walter Thompson, London "Take a wander through this eclectic and endlessly, ridiculously fascinating labyrinth of ideas and brain food. I promise you will come away equal parts amused, bemused and thought-provoked." --Richard Swaab, Deputy Chairman, AMV BBDO Agency

About the Author

Anthony Tasgal's main occupation is advertising and marketing, with a particular leaning towards storytelling and behavioral economics. His other interests are the Greeks and Romans, film and writing comedy.


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