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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Paperback – 20 Mar 2011

3.8 out of 5 stars 8 customer reviews

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Frequently Bought Together

  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
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  • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
  • +
  • Innovator's Solution, Revised and Expanded: Creating and Sustaining Successful Growth
Total price: £45.86
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Product details

  • Paperback: 272 pages
  • Publisher: HarperBusiness; Reissue edition (20 Mar. 2011)
  • Language: English
  • ISBN-10: 0060745819
  • ISBN-13: 978-0060745813
  • Product Dimensions: 13.5 x 1.5 x 20.3 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 78,130 in Books (See Top 100 in Books)

Product Description

Amazon Review

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. --This text refers to an out of print or unavailable edition of this title.

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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Customer Reviews

3.8 out of 5 stars
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Top Customer Reviews

Format: Paperback
Geoffrey Moore's prescription for marketing types and company officers in high tech industry suffering from eCommerce/Internet complaint is TALC, the Technology Adoption Life Cycle (ha, was that supposed to be funny?). Originally written in the mid 90's so I've made allowances for the lack of empirical evidence for Geoffery's assertions which seem to based more on gut feel or instinct. TALC and the Inside the Tornado has too much intuition, read Hal and Varian's 'Information Rules' if you want to find out what is really going on. Unorganised, poorly edited and of little current relevance.
Over uses 'to be sure'.
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Format: Paperback
The concepts introduced by Moore can radically reduce marketing communciation costs by reducing inaproporate and un-timely marketing activities. He focuses on segementing the marketing in an additional dimension called 'Technology Adoption Life Cycle'. This is used to measures the degree of assimilation of a customer and readiness to adopt a new techncology. Moore suggests new ideas how this information can be used to turn customers from sceptics to supportive prospects. It becomes clear how appropriate and timely marketing communication stragtegies enable new products to cross the 'chasm' into the 'tornado'.
An excellent books which I have practically used and and demonstrated that the concepts can also be applied to technolgy service organisations as well as technology products.
Colin Robert Bacon (M.Sc. Cranfield, UK)
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Format: Hardcover
I'm a systems engineer and found the framework developed in the book useful in understanding where different high-tech companies are in their respective product life-cycles. Perhaps, this is elementary knowledge for marketing folks.
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Format: Hardcover
Traditional economic models do not work when we apply them to
the value of information and knowledge. Information has value, but
only for a short time. There are no garage sales for information.
Moore uses his understanding of the economics of knowledge to illuminate the new business cycles
in technology industries.
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