- Paperback: 272 pages
- Publisher: HarperBusiness; Reissue edition (20 Mar. 2011)
- Language: English
- ISBN-10: 0060745819
- ISBN-13: 978-0060745813
- Product Dimensions: 13.5 x 1.5 x 20.3 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 78,130 in Books (See Top 100 in Books)
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Paperback – 20 Mar 2011
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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. --This text refers to an out of print or unavailable edition of this title.
About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.See all Product Description
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Top Customer Reviews
Over uses 'to be sure'.
An excellent books which I have practically used and and demonstrated that the concepts can also be applied to technolgy service organisations as well as technology products.
Colin Robert Bacon (M.Sc. Cranfield, UK)
the value of information and knowledge. Information has value, but
only for a short time. There are no garage sales for information.
Moore uses his understanding of the economics of knowledge to illuminate the new business cycles
in technology industries.
Most Recent Customer Reviews
I copy here the review I have written for "Crossing the chasm" by the same author, as this is precisely the same case. Read morePublished on 23 Jun. 2013 by Mikolaj Pietrzyk
I am currently doing my dissertation on implementing VLEs into HE, and have found this book as well as 'crossing the chasm' invaluable. Read morePublished on 15 Mar. 2009 by Mrs. HM Van Der SPUY
1..Gives you concise live examples of how to apply successfully strategies to ensure one acheives success in the chosen market. 2.. Read morePublished on 10 July 1999