Inside Apple: How America's Most Admired--And Secretive--Company Really Works Mass Market Paperback – 10 Oct 2012
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'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' (Irish Times)
'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' (Wired)
'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' (Time Out) --This text refers to the Paperback edition.
How the world's most famous company works. --This text refers to the Paperback edition.See all Product Description
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Top Customer Reviews
Here is Dallas, there is a farmers market near downtown at which several merchants offer slices of fresh fruit as samples. In that spirit, I now offer a representative selection of brief passages that caught my eye.
According to Michael Maccoby, Steve Jobs was a "productive narcissist," as were all the other greats of business history..."visionary risk takers with a burning desire to `change the world.'"
Lashinsky adds, "Corporate narcissists are charismatic leaders willing to do whatever it takes to win and who couldn't give a fig about being liked. Steve Jobs was the textbook example of a productive narcissist." (Both excerpts from Page 18)
Lashinsky on working at Apple when Jobs was its CEO: "To succeed in a company where there is obsessive focus on detail and paranoid guarding of secrets, and where employees are asked to work in a state of permanent start-up, you must be willing to mesh your talents with those of the corporation. You have to forgo your desire to be acknowledged by the outside world and instead derive satisfaction from being a cell in an organism that is changing the world.Read more ›
I used Macs for about 7 years, but migrated to the PC just before 2000- in my view PCs are as 'good' if not much better than Macs- a very good book about Jobs, which he did not like is the book 'Icon'. The word 'icon' can be taken to have two meanings as in the widely used phrase relating to Jobs, 'distorted reality field'... In my view Apple inevitably will run out of products to inovate and certainly without Jobs the company will gradually fade. Jobs was an extremely unique character, a man of his time, at the right time, on the edge of a new technology, a time probably never to be equalled again, especially as we are witnessing a decline in prosperity of the general population.
'How America's most admired and secretive company really works' is not explained in this book. That's the broken promise to me, the frustrated reader.
Given that, it still gets 3 stars: good reading, good structure. It will be interesting for those that did not read the biography of the great man. I can only guess the anger, perhaps even the sadness of the author when the biography came out. After all, unlike Walter Isaacson, Lashinsky did not have privileged access to Steve Jobs, his family, friends, enemies and colleagues. It's really an unfair, uneven comparison, but as a reader, this book broke the contract with me - it is a shallow approach to Apple, not the inside view.
Potential spoiler: Perhaps the only real novelty is that working for Apple is not that appealing after all...
The book covers the period after his rejoining Apple as CEO in 1997 after being ousted in 1985 and carefully, bit-by-bit details the complete and totality of the company's operations, over which Steve Jobs stamped with an iron hand his will, and decisions, not just over the final result of each departments input/output but over every single interim step. His management style was a mixture of zealous inspiration through to awe, bordering on fear. Employee's were kept completely in the dark on new products or developments and their access strictly restricted to only the parts of the Apple Campus relating to something they were working on. The Cupertino HQ could not have been a joyous or morale building environment, just a place to keep your head down and fastidiously obey the instructions and visions harbored by the highly 'explosive' Mr Jobs.
But, what the hell, this mans foresight, and ambitions saved Apple from ruin and turned it into a phenomenally successful company both in terms of profits and revolutionary product designs, so his management style was, obviously highly effective. However, it remains to be seen whether those having to run Apple after Mr Job's death, such as new CEO Tim Cook were given sufficient real responsibility and the freedom to develop their own talents, to move Apple onwards and upwards. The jury is out and only time will tell.
An interesting read.
Most Recent Customer Reviews
If you don't follow able in the news, it is a nice summary, but don't expect anything new otherwise.Published on 8 Aug. 2014 by lpacheco
Always great to read about Apple! Not standard biog about Steve or the history but more about peoples perception inside and outside. Good read.Published on 16 Mar. 2014 by David Martin
If, like me, you're hoping that you will learn all about the intricate details of how things really work at Apple, then you will probably be disappointed. Read morePublished on 25 Jan. 2014 by Zoidberg
I had no cons about this book, the story was conducting tremendously provided keen insights into apple and how it is run from the inside, I found it very hard to put this book... Read morePublished on 22 Dec. 2013 by JackLeonard
A well written book. I would have preferred more substance but the author does a good job of taking a limited amount of information and drawing conclusions and considerations from... Read morePublished on 20 Aug. 2013 by Jonathan Curry
It's an amazing book. Adam really explains how the world's most admired and the most valuable brand really works. Read morePublished on 27 July 2013 by Ijlal
As a longtime fan of Apple's products, I've read a lot about this iconic company over the years. Apple's willingness to break with the traditions is legendary, and it's this... Read morePublished on 16 Jun. 2013 by Dr. Bojan Tunguz
The author takes the reader by the hand and shows him what's in many of the cupboards at Apple. Fascinating!Published on 4 Jun. 2013 by IE Williams
Very well written book and Steve Jobs sounds like an absolutely nightmare as does the Apple company. Read morePublished on 4 Feb. 2013 by S. Foxcroft
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