Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £6.49

Save £3.50 (35%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Insanely Simple: The Obsession That Drives Apple's Success by [Segall, Ken]
Kindle App Ad

Insanely Simple: The Obsession That Drives Apple's Success Kindle Edition

4.2 out of 5 stars 33 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
£6.49

Length: 234 pages Word Wise: Enabled

Top Deals in Books
See the latest top deals in Books. Shop now
Get a £1 credit for movies or TV
Enjoy £1.00 credit to spend on movies or TV on Amazon Video when you purchase any Amazon Kindle Book from the Kindle Store (excluding Kindle Unlimited, Periodicals and free Kindle Books) offered by Amazon.co.uk. A maximum of 1 credit per customer applies. UK customers only. Offer ends at 23:59 on Wednesday, September 27, 2017. Terms and conditions apply

Product Description

Review

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing (The Times)

Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times)

Required reading (Observer)

An entertaining perspective on how Apple typically gets it right... Candid and insightful. Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business (The Guardian)

In this captivating book, Segall has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined - simplicity. The idea of going simple, and Jobs's obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be. . . More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart (Publishers Weekly)

Intriguing insights from someone who worked closely with Jobs on some of Apple's most successful ad campaigns (Forbes)

A few pages in, I was hooked. . . [A]n amusing and revealing book about the company's extraordinary leader, Steve Jobs, and the guiding principle that made him one of the great businessmen of the age (The Boston Globe)

Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy, and mediocrity, and clearly see what's most essential - and therefore most important (Steve Hayden, former vice chairman, Ogilvy, and author of Apple’s legendary 1984 Super Bowl commercial)

As the man who came up with the iconic iMac name that launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near-death. His close working relationship with Jobs allows him to provide insight into how Jobs's obsession with simplicity became the driving force that informs every decision the company makes to this day (Booklist)

Reveals a fresh insight into Steve Jobs's mind and how his obsession with simplicity drove Apple to success (Macworld)

This book provides industry insight that many other books on Steve Jobs and Applelack. . . Recommended for those looking for advice on running a successful corporation and readers interested in all things Apple (Library Journal)

A fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs (PC Advisor)

Review

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing The Times Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power -- Financial Times

Product details

  • Format: Kindle Edition
  • File Size: 379 KB
  • Print Length: 234 pages
  • Page Numbers Source ISBN: 1591844835
  • Publisher: Portfolio Penguin; 3 edition (26 April 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007N72M9K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.2 out of 5 stars 33 customer reviews
  • Amazon Bestsellers Rank: #124,852 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?


Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This is perhaps the one management book which has really resonated with me since Don Peppers and Martha Rogers' The One-To-One Future. Let's face it, that's not great: that was published in 1996.

I'm old enough to have worked for organisations both large and small - as an employee and as an outside supplier. It can be frustrating to be working for an organisation that has a core of brilliance but somehow can't get things done - this book explains the one simple reason why this is often the case: they can't do things in a simple way.

The book's author, Ken Segall, worked as a marketing provider to Apple - and, at the same time, Intel, Dell and other large IT companies. It's essentially the story of what makes Apple such a force to be reckoned with - but isn't merely a sanctification of Steve Jobs.

Yes, Steve is mentioned aplenty and is usually the centre of the many examples given. But while it touches on many of the facets of Steve's character which made him so successful, it focuses on one thing which almost anyone can do to improve their business - yet, will find an incredibly difficult and elusive concept to implement: simplicity.

Steve was often regarded as ruthless. Although there's some truth in that, it's probably better to say that he was single-minded. He wanted to get things done - and he often wanted to get them done fast. He didn't like to hear the word `no'.

Well, we've all worked with managers who think that's the right way to move a company forward, that without their aggression, people simply wouldn't do their best. Steve's single-mindedness wasn't like that. He often knew that there was a better way and he provided a means to get there. He demanded simplicity.

Steve himself said that simplicity is hard to achieve.
Read more ›
Comment 16 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
For me the test of a good business book is whether it gives me some inspiration and ideas for applying in my own work / business. By this measure "Insanely Simple" is a great business book. Although the examples are, well, simple, it had my synapses firing over and over again with ways to apply the messages in the book. Simply the best business book I have read for a long time.

Ken Segall makes a strong argument that one of the keys to Apple's success is a fierce adherence to the custom and practice of Simplicity. To back this up he takes 10 facets of simplicity and uses a story from his history with Steve Jobs and Apple to illustrate each point. He uses stories from his experience with Dell, IBM and others to show what happens when you embrace complexity instead. The book is simple, the stories fascinating but it's enough to provoke a lot of serious thought about how you run your business and whether making it simpler would make it more effective.

For students of Jobs it's also a useful book, one of the first written by a close insider who can explain a little of HOW Jobs was able to both inspire fierce loyalty and demand freakishly high standards. Segall also makes good case for much of Jobs behaviour being reasonable when viewed in context of what he wanted to achieve. In this respect it's a much better book than the relentlessly tabloid approach taken by Walter Issacson in Steve Jobs: The Exclusive Biography.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
As an insight into the company this book is great, especially after reading Steve Jobs' biography by Walter Isaacson recently. There are many anecdotes from Segall throughout focusing mainly on advertising, but some insights into design are given too. These fill in some of the gaps around the story told in Isaacson's book which is nice.

After reading this book it has resonated with me, and I do think about what I have read in this book in my day job. It's quite inspiring, and if the company I worked for took on a little more of Job's attitude we would all work a lot faster.

However this book is frustrating at times. With almost every point made, the author feels he needs to explain how this point links perfectly back to simplicity which quickly becomes tedious. These 5-10 lines read like an essay a 16 year old might write. The points made are mostly sound but I can see the simplicity in the points for myself; it doesn't need explaining every single time especially as each section is so short and the point is made essentially twice. It's like someone explaining a joke when the punch line is obvious; it just isn't required. I think the author needed to have a little more faith is the intelligence of the reading audience. In addition, the capitalisation of the 'S' in simplicity throughout the book is just strange.

More annoying is that the links back to simplicity become ever more tenuous as the book goes on. For example, Segall says that the product names of Dell (Vostro, Latitude, Precision) are confusing in terms of understanding the walk up the range. Yet he claims that Apple's iPod range is a bastion of simplicity with Shuffle, Nano, Touch and Classic. Sorry, no. That is not a valid point as the same issue exists with both Dell and Apple there.
Read more ›
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I like it because it is easy and quick to read, with many interesting points that I can take away and adopt in my professional life. I liked the structure, again from a simplicity point of view. But I did find it somewhat repetitive and it felt at times that the author was really 'stretching' out what he had to say. It was recommended to me as an audio book and having now read it I think that was a good recommendation over the hard format.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
click to open popover