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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardcover – 1 Oct 2010

4.4 out of 5 stars 9 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education (1 Oct. 2010)
  • Language: English
  • ISBN-10: 007174875X
  • ISBN-13: 978-0071748759
  • Product Dimensions: 16.3 x 2.1 x 23.6 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 377,016 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

7/10. If you're looking to unleash your inner Steve, you could do a lot worse that study this book. --BA Business Life, 1 November 2010

From the Back Cover

“An inspiring roadmap for anyone who wants to live a life of passion and purpose.”
―Tony Hsieh, CEO of Zappos.com, Inc., and bestselling author of Delivering Happiness
 
“Apple changed the world with the Mac and hasn’t stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.”
―Marc Benioff, chairman and CEO of Salesforce.com and bestselling author of Behind the Cloud
 
“Steve Jobs reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone created multibillion-dollar ideas, and turned them into multibillion-dollar products that everyone loves and admires. This book is not an option. Buy it now; bank it tomorrow.”
―Jeffrey Gitomer, bestselling author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds, it is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.”
―Tim Bajarin, president of Creative Strategies, Inc.

 

 

--This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
Good:

I really like this book. It's presented some very successful companies and linked them into strategies that Steve Jobs has used at Apple. It's filled me with inspiration and helped me to focus on an idea, spurring my imagination.

Not good, not bad:

I think the author has latched on to a very successful businessman in order to sell a book with rehashed ideas on how to be a successful entrepreneur/innovator/visionary.

I've read it all before. That said, I like how this is written. I like the analogies and I like the end of chapter points to practice/remember. Every now and again it will try and steer itself back to something Steve Jobs did - sort of blatant.

It'd be a good book on it's own without the book title but I probably wouldn't have bought it if it hadn't. Gotta love irony.

When all's said and done, I think this has helped me to focus on something I have had in my mind for a number of years.
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Format: Hardcover Verified Purchase
I purchased this book having previously read thorugh Carmine's first book (Presentation Skills of Steve Jobs) about Steve Jobs which I thought was impressive. This book follows along the same clear lines and disects Steve Jobs' way of working. I wouldn't say there are any insanely different principles in this book, although there are some interesting thoughts and insights about how Jobs developed the Apple brand from initial seed to the multi-billion $ company it is now; however, I found it slightly repetitive going over old ground from the first book. This book will not become ground-breaking background reading for MBA students, however, if you haven't read Carmine's first book then I would suggest that this book will be an interesting read for you.
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Format: Hardcover
Actually, what Carmine Gallo examines with both rigor and eloquence are no longer "secrets," nor are they insights of proprietary significance to Steve Jobs. On Pages 10-11, Gallo identifies and briefly discusses the seven principles in his book. For example, #1: "Do What You Love," a portion of Teresa Amabile's admonition expressed in an article that appeared in Harvard Business Review, "do what you love and love what you do" (1993); as for #3, "Kick-Start Your Brain," Doug Hall wrote a book, Jump Start Your Business Brain, that was published in 2001 and he claimed no authorship of that admonition.

My point is, the value of Gallo's book is not based on any head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.
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Format: Hardcover Verified Purchase
I have used an Apple computer for the last two decades and have followed the rise and fall of Steve Jobs during that time. With Carmine Gallo's other book, The Presentation Secrets of Steve Jobs, I have watched his Keynote speeches and I would advise anybody to do likewise. With this book, you will learn an approach that has stood the test of time and helped many others to offers products and services that people may have not originally thought they wanted, but then found out they really needed. A slightly less compulsive read to Presentation Secrets, but nonetheless, you will take something away with you that will help your future attitude to work, whether it is in the private or public sector.The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
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Format: Hardcover
When I started my business I took advice from the bank, the government advice agencies, and loads of other 'knowledgable' people, and began to think that business wasn't fun after all. There were very regimented regimes that everyone said I had to go through in order to make my business conform before I could start to do anything creative with it.
This book, and the philosophies of Steve Jobs have transformed my outlook on business. It is fun. It can be laid back and yet thrust forward at the same time, and above all, it's easy! If you have a well thought out vision, and a product/service that performs a purpose, then people want it from you whether they know it yet or not, and this book will highlight that perfectly. A must for any business minded person.
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