Top critical review
In need of a new edition.
on 10 January 2016
Had this book since it came out and ordered another copy for my dad.
Unfortunately, even when the latest edition just came out some of the case studies were already dated. My other complaint is that it seems that it lacks focus, a lot of areas are covered but I find that some of them lack depth.
Also, one should pay attention to the subtitle "and New Product Develoment" as this books mostly talks about products (and services) disregarding other forms of innovation. Personally perefer Oxford University Press books on the subject.