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The Innovation Expedition: A Visual Toolkit to Start Innovation Paperback – 18 Jul 2013

4.8 out of 5 stars 8 customer reviews

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Product details

  • Paperback: 248 pages
  • Publisher: Bis Publishers; 01 edition (18 July 2013)
  • Language: English
  • ISBN-10: 9063693133
  • ISBN-13: 978-9063693138
  • Product Dimensions: 2.5 x 24.1 x 19.7 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 145,117 in Books (See Top 100 in Books)

Product Description

From the Inside Flap

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools.

The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully. It's written for innovators: managers, consultants, entrepreneurs and organization leaders.

Gijs van Wulfen, the founder of the FORTH innovation method, was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.

AMAZON.COM on "The Innovation Expedition":
The Innovation Expedition does for innovation what Alexander Osterwalders mega bestseller Business Model Generation did for business modelling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!

About the Author

Gijs van Wulfen is an international acclaimed innovation specialist, author, speaker and blogger. He is founder and facilitator of the FORTH innovation method: a structured effective way to ideate new products, services and business models. (www.forth-innovation.com). Gijs is a both presenter and chairman at several (international) innovation conferences, like the ISPIM Conferences and the European Conference on Creativity and Innovation. In 2012 he was chosen by Linkedin as one of the 150 thought leaders and he is number 2 on the International top 40 Innovation Bloggers of 2012.


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Format: Paperback
By the time I began to read this book, I was already convinced that the innovation process is a journey of discovery but it never occurred to me to think of it, also, as an "expedition," a much more structured process. Indeed, the accounts of the greatest expeditions throughout history -- such as Roald Amundsen's Search for the Northwest Passage, Hernan Cortes and the Fall of the Aztec Empire, Charles Darwin's Journey on the HMS Beagle, Ferdinand Magellan and the First Circumnavigation of the Earth, the Travels of Marco Polo, Stanley's Search for Livingstone, Lewis and Clark and the Expansion into the West, Sir Edmund Hillary and the First Successful Everest Expedition, Christopher Columbus' Discovery of the New World, and Neil Armstrong's First Steps on the Moon -- reveal lessons in leadership and management lessons that can be of incalculable value in the global business world.

In this volume, Gijs van Wulfen provides a brilliant analysis of what he has learned from Amundsen, Armstrong, Columbus, Edmund Hilary, and Magellan. When doing so, he frames much of the material within the FORTH Innovation Method, a 20-week expedition previously introduced and explained in Creating Innovative Products and Services, another of van Wulfen's books that I also highly recommend. Here is my take on the essence of this method:

Full steam ahead (Five Weeks): Begin the process with passion and determination...
Read more ›
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I think this book is most suited for the SME B2C market rather than large B2B enterprises unless you intend to completely overhaul your existing policies and procedures around innovation using the FORTH model laid out inside. The book is inspiring and contains some detailed step by step guidance for the process of innovation and some general guidance on such things as brainstorming sessions. Comparing innovation to historical expeditions such as those of Columbus and NASA's Apollo missions the FORTH model gives a surprisingly well thought out and theoretically grounded way of looking at the process.

My only gripe I have is the repetitive nature of some of the early segments of the book and with some of the design aspects of the graphics and photography used which rather than elevating the subject matter in my imagination actually detracted in places from key messaging.
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Format: Paperback
I think it's a great book. It's very visual and appelative making you want to use it often. It sistematizes the info. you need, whenever you need it, and gives you several hints, examples and exercises that makes you want to try them all. It's very easy to read and understand, nevertheless doesn't lose it's goal and quality. The experience of the author - very extensive - is explicitly given to the reader, helping to solve any obstacle that might appear in a creative meeting.
I congratulate the author for the extraordinary book, wishing that his work keeps being recognized and, primarily, used to improve creativity and innovation.
A great tool for starters and young creatives, motivates it's use and application, but also a good companion for the experienced with several games, examples and ice breakers.
Can't wait to see Part. 2 of the saga.
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Gijs Van Wulfen eloquently articulates and illustrates the use of the human drive for discovery and creativity is a great tool to educate, inspire and motivate teams and individuals to engage within innovation practice in all aspects of product and service offering. Great work a great set of tools for use by individuals and team, one or two of my friends may get this for Christmas. The Innovation Expedition: A Visual Toolkit to Start Innovation
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