The Innovation Expedition: A Visual Toolkit to Start Innovation Paperback – 18 Jul 2013
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From the Inside Flap
Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools.
The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully. It's written for innovators: managers, consultants, entrepreneurs and organization leaders.
Gijs van Wulfen, the founder of the FORTH innovation method, was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.
AMAZON.COM on "The Innovation Expedition":
The Innovation Expedition does for innovation what Alexander Osterwalders mega bestseller Business Model Generation did for business modelling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!
About the Author
Gijs van Wulfen is an international acclaimed innovation specialist, author, speaker and blogger. He is founder and facilitator of the FORTH innovation method: a structured effective way to ideate new products, services and business models. (www.forth-innovation.com). Gijs is a both presenter and chairman at several (international) innovation conferences, like the ISPIM Conferences and the European Conference on Creativity and Innovation. In 2012 he was chosen by Linkedin as one of the 150 thought leaders and he is number 2 on the International top 40 Innovation Bloggers of 2012.
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Top Customer Reviews
In this volume, Gijs van Wulfen provides a brilliant analysis of what he has learned from Amundsen, Armstrong, Columbus, Edmund Hilary, and Magellan. When doing so, he frames much of the material within the FORTH Innovation Method, a 20-week expedition previously introduced and explained in Creating Innovative Products and Services, another of van Wulfen's books that I also highly recommend. Here is my take on the essence of this method:
Full steam ahead (Five Weeks): Begin the process with passion and determination...Read more ›
My only gripe I have is the repetitive nature of some of the early segments of the book and with some of the design aspects of the graphics and photography used which rather than elevating the subject matter in my imagination actually detracted in places from key messaging.
I congratulate the author for the extraordinary book, wishing that his work keeps being recognized and, primarily, used to improve creativity and innovation.
A great tool for starters and young creatives, motivates it's use and application, but also a good companion for the experienced with several games, examples and ice breakers.
Can't wait to see Part. 2 of the saga.
Most Recent Customer Reviews
It is just amazing !
A book you must read many many times. It should always be with you whenever and wherever you are.
The first time I saw this book and looked into it I loved it, and knew this was a book in the category "MUST HAVE" .... Read morePublished on 3 Feb. 2014 by Hans Christian Keller Rix
Really great book, redefines innovation as a journey. Personally I'm stuck in traffic looking for a new route
Easy to pick up and just jump into it.