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Influence: The Psychology of Persuasion Paperback – 1 Feb 2007

4.3 out of 5 stars 368 customer reviews

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  • Influence: The Psychology of Persuasion
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  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
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  • Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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Product details

  • Paperback: 336 pages
  • Publisher: HarperBusiness; Revised ed. edition (1 Feb. 2007)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • Product Dimensions: 13.5 x 2.1 x 20.3 cm
  • Average Customer Review: 4.3 out of 5 stars 368 customer reviews
  • Amazon Bestsellers Rank: 690 in Books (See Top 100 in Books)
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Review

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.



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