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Influence: The Psychology of Persuasion Paperback – 1 Feb 2007
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For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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Top customer reviews
This book is, by far, what I was looking for when I searched for the former. It not only goes into depth the concepts which I often hear people talk about in very superficial contexts, but the very important first chapter and epilogue really bring cohesion to the theory.
I too, am a patsy. Hopefully the light shed from Mr Cialdini's book will allow me to take control when the automated tapes start playing.
No "click, whirr" for me.
A lot of the discussion are things that we are already aware of. But this book explores the why and beyond. Not just it is this way because it is.
So I think it will be interesting.
At this price point you expect a quality product.
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Most recent customer reviews
To understand why we do certain thing and why we say yes.
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