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Webs of Influence The Psychology of Online Persuasion by Nahai, Nathalie ( AUTHOR ) Sep-20-2012 Paperback Paperback – 20 Sep 2012
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Top customer reviews
Firstly the practical interpretation of academic research studies. If you want to know the how-to then this book is for you. I've read a couple of interesting psychology books where I found them interesting with zero idea how to actually use that thinking in my day to day work.
Secondly the honestly around good and evil use of these techniques to manipulate, because with great power comes great responsibility... or something like that.
It covers an enormous amount and will certainly introduce you to techniques previously off-radar. That means it's kept snappy without tons of examples. One to keep near the desk.
She masterfully combines psychology, neuroscience and behavioural economics in order to present us latest developments, persuading techniques and the most fascinating insights about what makes people click.
The book which is set up in 3 parts ('Know who you’re targeting', 'Communicate persuasively', 'Sell with integrity') is filled with practical examples and case studies. Although, it is sometimes hard to relate to examples from businesses that are nothing compared to ours (e.g. Coca-cola). But Nathalie has a way of overcomming this issue by presenting us with several paragraphs titled ''Make this work for you'' which explain how to use what you've learnt from the cases on your own website.
I would highly recommend this book not only to UX designers and professional webmasters, but also to anyone who has set up to build their own website or has started an online business. The book teaches you about the importance of being user-focused and all the benefits that arrive from that mentality.
Being so resourceful and full of practical information, it gave me an infinite amount of ideas that helped me take my A/B split testing to the next level.
This book turned on a massive light bulb in my head and took me down a path I’m still following.
I've just bought a second copy for my new content and social marketer. ツ
Most recent customer reviews
Natalie's writing style encourages you to dip in and out of the book as you need...Read more
Mathalie Nahai does not only tell which, but also why a strategy will be good for the intended audience and...Read more