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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]
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Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

4.2 out of 5 stars 421 customer reviews

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Review

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

Synopsis

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Product details

  • Format: Kindle Edition
  • File Size: 741 KB
  • Print Length: 334 pages
  • Page Numbers Source ISBN: 006124189X
  • Publisher: HarperCollins e-books; Revised edition (28 May 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • ASIN: B002BD2UUC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 421 customer reviews
  • Amazon Bestsellers Rank: #12,899 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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31 March 2018
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28 October 2016
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