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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Hardcover – 7 Jun. 2016
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A sweeping theory of technology . . . consistently provocative and intriguing. "The Economist"
An exuberant book . . . Kelly s polymath erudition and infectious confidence will prove more than sufficient. " The Washington Post"
Bold . . . engaging . . . A sharp-eyed study of our absorbing need for cars, computers, and gadgets. "The" "New York Times Book Review"
A fascinating and enjoyable book packed with insight, which should be read by everyone concerned with how technology is shaping humanity. " --New Scientist""
Praise for "The Inevitable"
"Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different isthat he's"right. "In this book, you're swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he s foreseeing really are inevitable. It s like having a crystal ball, onlywithoutthe risk of shattering."
David Pogue, "Yahoo Tech"
"This book offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity."
Chris Anderson, author of "The Long Tail
How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . . . and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book.
Brian Eno, musician and composer
"Kevin Kelly has been predicting our technological future with uncanny prescience for years. Now he's given us a glimpse of how the next three decades will unfold with "The Inevitable, "a book jam-packed with insight, ideas, and optimism."
Ernest Cline, author of "Ready Player One"
"As exhilarating as the most outlandish science fiction novel, but based on very real trends. Kevin Kelly is the perfect tour guide for this life-changing future."
Mark Frauenfelder, "Boing Boing "
"Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we're actually going. "The Inevitable"is an eye-opening roadmap for what lies ahead. Science fiction is on its way to becoming science fact."
Hugh Howey, author of "Wool
--Marc Andreessen, co-founder Andreessen Horowitz "
From the Inside Flap
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place as this new world emerges
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"The inevitable" is set around 12 themes, and for each theme, Kelly writes about both the past and the present with lucidity, and then extrapolates to the future. He includes little pastiches of what life will be like in 20 years when a particular technology trend has progressed to be almost unrecognizable from today's perspective.
The book is clear, well-organized and an entertaining read. It rattles along at a decent pace, and the overall tone is positive.
I have some minor quibbles about the editing - there are a few more typos than I'd like.
I felt two things were missing, though.
Firstly, while digital advances have brought undoubted benefits, Kelly doesn't spend enough time on the challenges. Sure, being able to collect lots of information on ourselves, others and our environments is great - but this also creates privacy challenges, and creates new opportunities for those who would harm us. Kelly doesn't look at these aspects in any detail.
The other missed opportunity is that Kelly's outlook is very "middle-class American" - nearly all the anecdotes, pastiches and comparators are from the perspective of a relatively affluent, relatively comfortable person living in a stable, safe environment. Digital technology arguably will affect people in developing countries much more - and I didn't see much from Kelly on this.
An interesting book if you want to know the future of palo alto, but I'd recommend al gores 'the future' if you want a more global and less rose-tinted view of real future developments.
Maybe I expected too much, but I was hoping for some hard-edged looks at current technologies that were emerging, and threatening to disrupt how we live, work, and consume.
Instead, the ideas are a bit wishy-washy. He struggles to force his vague "technological forces" into a bizarre "doing, sharing, becoming, etc" framework that suits some things but not others. The author also seems to put a vaguely futuristic spin on current technologies and behaviours within the current paradigm, without offering anything truly novel.
While I was hoping for a glimpse into the future, really what I found was a very opinion-based look at what's happening today. This is coloured by pseudo-anthropological language that masks a very superficial understanding and treatment of the technologies discussed.
The book struggled to hold my attention until the end but I persevered. Unfortunately, the effort wasn't very rewarding.
His notion that we will all be online informing ourselves all of the time seems awful to me.
I think there will be a unabomber type rejection of tech as people desire a return to privacy and less intrusion into there lives.
AI for him means we will all be baking artisan bread for each other, for me it means unemployment and destruction.
Of course for him tech will mean he remains part of the elite, for me it means a free fall into modern slavery.
Just my ten bob's worth.
Good book really let down by his gushing enthusiasm for, well, for everything that he thinks tech will bring.
Who want to just accept that every building to be covered in personalised Ads? This certainly isn't a desire future of any sane person. This is not inevitable because anyone who sees ad screens everywhere will implode into madness or rage.
Already cities are become chavified with 100s of screens in buildings and pubs. This need stopping now.
Ads will pay you to watch them? Er no. I'll rather crowdfund an ad repellent. See an Ad - broadcast their competitors instead before hacking the ad billboards to display beautiful screens of nature or amazing architecture.
Help shape your future. Help those who work in video advertising to get a life. Get a hobby! Afterall, you're just an Adobe subscriber.
Some good stuff in there, even though the link between biology and technology progression is more wider than closer in Kelly's theorising. If it is a need of evolution it isn't correlated anywhere near enough.
A book very much of the moment.
Also, Kelly omits something: Will this be a future for everyone? He hints at free devices, and everyone being hooked up - but what about choice in the future? I read chunks of it as a warning for the now, despite Kelly's enthusiasm.
Looking back in ten years and seeing how far along Kelly's path we are will be interesting.
Top international reviews
Mit seinem großen Erfahrungsschatz aus vielen Jahren der Beobachtung und Mitgestaltung von digitaler Veränderung hat Kelly die Treiber herausgearbeitet, die uns Menschen und unsere Gesellschaft in den nächsten Jahrzehnten verändern werden. Zur Veranschaulichung und Verankerung in der heutigen Realität wählt er viele bereits bekannte Beispiele, um dann daraus die zu verallgemeinernden Schlussfolgerungen für einen mittelfristigen 10 bis 20 Jahres-Horizont abzuleiten. Das fördert bei versierten Lesern an der einen oder anderen Stelle schon 'mal die Ungeduld. Es hilft aber, die eigenen Gedankenspiele zu verankern, wenn man sich darauf einlässt.
Mit den vorgestellten 12 Kräften, die unsere Zukunft formen, beschreibt er menschliche Handlungen, die sich durch Technologie in Zukunft massiv verändern werden wie z.B. Zugriff, Teilen, Filtern, Wiederverwenden oder Interagieren. Damit verändert sich unser Menschsein, weil wir in Zukunft andere Handlungsoptionen und Handlungsformen haben werden. Auch wenn die Ankerbeispiele und deren Veränderungen in der heutigen Zeit und Welt liegen, so wird klar, dass es Kelly darum geht, einen ganz tiefen metaphysischen Blick in die Zukunft zu werfen.
Wem das zu abgehoben ist, der sollte das Buch lieber nicht kaufen. Wer diese Sichtweise akzeptiert, den lässt Kelly an den Schwingungen teilhaben, die er selber aufnimmt und zu begreifen versucht. Es geht also nicht um eine konkrete Anleitung zur digitalen Transformation mit einem konkreten Output, sondern um das Erfassen und Begreifen von dem, was uns die Zukunft bringen wird und wie sich der Mensch sowohl als Individuum als auch in Gemeinschaft in dieser Welt der technologischen Möglichkeiten entwickeln wird.
Obwohl mir die Fakten des Buches fast alle bekannt waren, hat das Buch mit seinen Gedanken in mir ein neues Bild unserer Zukunft entfaltet. Ganz kurz geht er auch auf die Missbrauchsmöglichkeiten solcher Technologien und Möglichkeiten ein. Aber Kelly hat schon in früheren Werken gezeigt, dass er optimistisch in die Zukunft schaut und sich genau so auch mit den neuen Möglichkeiten auseinander setzt. Das Nörgeln und den Pessimismus überlässt er anderen, von denen er sicher weiß, dass sie da sind.
Wer sich in diesem Sinne mit unserer Zukunft auseinander setzen will, für den ist "The Inevitable" ein absolutes Muss.
I don't regret buying it though.
It is a deja-vu of articles that we may freely find on the web
When you are predicting for the med-long term who can disagree or deny what you are saying? Too easy...
I will finish it for personal knowledge but I am wondering how this can be a bestseller....happy to hear from anyone
I did find the book hard going at times. While I can understand the lengthy descriptions of the future I did tire of them. I actually thought the book would be more technical than it was.
Overall, not too bad a read if you are interested in how technology is shaping the future.
The Inevitable offre molti spunti interessanti, spesso è illuminante anche se a volte le riflessioni sono così spinte da sembrare forzate e molto simili a congetture.
In ogni caso consiglio la lettura a chi si chiede in che direzione ci porterà la tecnologia.