I bought a pair of theses socks for my wife who has very cold feet.She has worn them for two days and there is no more effect than when she wears ordinary socks. I then tried them as i am diabetic but after several hours wearing them i also found no more difference than wearing a thicker pair of socks .I dont know what the hype is about .For the £19.15p which includes post and packing ,i didnt feel they were worth it. Cant return them as they have been tried (the only way to see if they work). For us, it was a waste of money You may find they work for you but they did not for us.
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I bought the grey crew socks and found them very comfortable and certainly kept my feet warm. The only problem I had was that when wearing them with outdoor shoes they tended to slip down when walking. I take a size 6 shoe and wonder if I should have bought a larger size. Other wise I thought they were great if a bit expensive