Good detailed overview of increasing sales of a retail store. I loved the way the author described the benefit of store design and visual merchandise display on retail sale. The main focus was how to use store design and the visual merchandise display effectively in a retail store.
When done effectively, these two cause customer attraction to the store which leads to increase sales.
About the Author
Romeo Richards is the founder of the Business Education Centre, an institute that shows professional entrepreneurs such as doctors, lawyers, dentists, consultants, trainers, coaches, and security firm owners how to make “7 Figure” in twelve months. He is also the creator of the Business Success Quadrangle Framework and The Blue Ocean Strategy Canvas for: doctors, lawyers, dentists, consultants, retailers, coaches, trainers and security firms. He has authored eight books on retail profit improvement and is currently writing four additional books on retail store design, visual merchandising, how to market a retail store and how to make profit in retail and the “How to effectively market and manage a professional firm” series for doctors, lawyers, dentists, consultants, trainers, coaches and security firms. He has authored several White Papers and regularly writes articles on entrepreneur development, retail profit improvement and speak on the same.