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Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) Hardcover – 29 Oct 2009
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"If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
From the Back Cover
To connect with today′s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you′ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing . "If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too." –– Seth Godin , author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." –– Guy Kawasaki , cofounder of Alltop, and author of Reality Check www.InboundMarketingBook.comSee all Product description
Top customer reviews
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."
"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world.Read more ›
If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.
It is worth mentioning that these methods are equally applicable to educators who are looking to attract new students.
This book is a must-have practical guide to anyone working in sales & marketing today, a brilliant book!! I would also recommend subscribing to Hubspot's You Tube Channel to see some great clips of inbound vs outbound marketing.
A geek free guide to using the internet to drive more customers to your business - and if you haven't got a customer then you haven't got a business
Halligan and Shah start by reminding us all just how much marketing has changed - broadcast techniques are much less effective, the internet is the first port of call for most people looking for something new, etc. This is becoming something of a commonplace now - see Barnaby Winter's The Brand Bucket: Make Your Marketing Work- although personally I find that many print and broadcast media are still pretty effective - even if their call to action is primarily to attract traffic to your website. They go on to ask "Is your web site a marketing hub?", and advise readers not to worry too much about what the site looks like, but rather to ask whether you have remarkable content (a term borrowed from Seth Godin Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future), to encourage people to interact with it.
They then outline elements of the strategies that you need to apply if Google is to rank you highly and if you are going to achieve a first page organic ranking on Google or on other search engines.Read more ›
Most recent customer reviews
This book is the sort of book that doesn’t come along very often but when it does, it changes everything. Read morePublished 23 months ago by SocialBookshelves.com
V Useful for the job in hand and helped me to set my mktg campaign up!!!Published on 2 Nov. 2014 by breezintrue
Simple, straight forward advice which costs virtually nothing to implement. Demonstrates that it's good old organic hard work that pays off in the long term.Published on 29 Sept. 2014 by Mr Carlton J Crabbe
Okay - but nothing any of the other marketing books don't touch upon and nothing you can't find out on the internet.
This book is a must if you are ready to move from traditional marketing into the new world. Having had 5 years out of marketing on maternity leave, this was a gem of a book in... Read morePublished on 10 Jan. 2013 by emmaoddie
There are four parts to this book, which are entitled:
`Get Found by Prospects'
`Make Better Decisions'... Read more
I'm an ex-computer programmer and have created functional webpages before.
I read this book to learn more about the latest internet related marketing techniques. Read more