- Paperback: 256 pages
- Publisher: Kogan Page; 1 edition (3 Nov. 2012)
- Language: English
- ISBN-10: 0749466138
- ISBN-13: 978-0749466138
- Product Dimensions: 14 x 1.4 x 21.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 807,505 in Books (See Top 100 in Books)
- See Complete Table of Contents
Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders Paperback – 3 Nov 2012
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"Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique." (Elite Business Magazine)
"The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance." (People Management magazine)
"A useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections." (The Midwest Book Review, The Library Bookwatch)
Allows you not only to master the basics, but to customize business English according to your own and your company's values and culture
Grows your confidence in expressing yourself clearly and with tact, understanding and finesse
Includes quizzes, activities and worksheets for practical self-study and monitoring progress
Provides insights and examples from the authors' international experience and their combined understanding of working in different cultures
Reflects modern business realities, with chapters dedicated to mastering communication on social media
Online Resources: supplementary video, self-test questions and answers, templates and a case study on going global
Top Customer Reviews
It doesn't matter whether you were raised in an English speaking country or not, if you want your messages to be perceived correctly, retain customers or win new ones then you must read this book.
Many real life examples, easy techniques for formal and social media success and practical exercises make this book valuable.
The three Ss and the three Cs discussed are really important to succeed in today's competitive world.
The book has many powerful suggestions like:
"You have the power to choose the words you write, so choose the right ones. And yes, this applies to the workplace too. Make a difference!"
"Don't just focus on seeing things from your own perspective. It can give you blind spots."
"Think before you write, while you write- and definitely after you have written."
This excellent guide on tailoring the message to the relevant audience is built on a solid foundation of extensive guidance on how to construct effective messages using international English.
The content is further enhanced by the inclusion of a number of very useful up-to-the-minute chapters covering social media and how best to use them.
Any successful business entrepreneur knows that complacency is the enemy of competitiveness; miss out on this book at your own peril! Fiona supports you every step along the way no matter where you are in the world.
I've worked in international business for 30 years and it's the first book I've come across that's truly comprehensive yet succinct.
Most Recent Customer Reviews
In a business world which is stretching across all continents, it is no longer common for everyone to speak English as a first language or even have been through an English... Read morePublished on 16 Jan. 2013 by Scot
This is a very useful book because it sets out its lessons clearly and simply, in an unambiguous way. Read morePublished on 9 Dec. 2012 by The English teacher
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