Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Public Opinion and Political Psychology) Paperback – 12 Jan 2008
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..".this book succeeds in offering a new way of thinking about seemingly remote social science findings...in a way that is both more ambitious and more profound than most books...this is a book that no student of public opinion or political communication should miss." Lynn M. Sanders, American Journal of Sociology
Impersonal Influence is about how people are affected by their perceptions of the collective opinions or experiences of others - things such as the well-publicized results of opinion polls, or media's coverage of the collective experiences of others. Coverage of the collective opinions alters people's political attitudes. These effects have important implications for the quality of public opinion and the accountability of political leaders.See all Product Description
Most Helpful Customer Reviews on Amazon.com (beta)
Besides the empirical part of the work, Prof. Mutz is one of the fewer scholars who have an eye on larger social theories. Though much of the studies reported in the book relies on a psychological approach to the study of public opinion, Prof. Mutz also provided a very nice discussion on the tradition of the theory of mass society and pondered on the relevance of this tradition in today's world.
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