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Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Public Opinion and Political Psychology) Paperback – 12 Jan 2008


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Review

..".this book succeeds in offering a new way of thinking about seemingly remote social science findings...in a way that is both more ambitious and more profound than most books...this is a book that no student of public opinion or political communication should miss." Lynn M. Sanders, American Journal of Sociology

Book Description

Impersonal Influence is about how people are affected by their perceptions of the collective opinions or experiences of others - things such as the well-publicized results of opinion polls, or media's coverage of the collective experiences of others. Coverage of the collective opinions alters people's political attitudes. These effects have important implications for the quality of public opinion and the accountability of political leaders.

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Amazon.com: 5.0 out of 5 stars 1 review
6 of 10 people found the following review helpful
5.0 out of 5 stars Very good work 13 Mar. 2001
By Lee, Lap Fung - Published on Amazon.com
Format: Paperback
Prof. Mutz is now probably one of the most well-known political communication scholars of the younger generation in the US. In this book, which consists of a number of research she had conducted in the past decade, she provided a very good discussion of the effects of how perception of public opinion can affect public opinion. Competing hypotheses are well discussed and research well designed to test the hypotheses.
Besides the empirical part of the work, Prof. Mutz is one of the fewer scholars who have an eye on larger social theories. Though much of the studies reported in the book relies on a psychological approach to the study of public opinion, Prof. Mutz also provided a very nice discussion on the tradition of the theory of mass society and pondered on the relevance of this tradition in today's world.
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