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Imagine: How Creativity Works Hardcover – 19 April 2012
| Amazon Price | New from | Used from |
| Hardcover, 19 April 2012 | £3.68 | — | £1.70 |
|
Audio CD, Audiobook, Unabridged
"Please retry" | — | £71.95 |
- Print length279 pages
- LanguageEnglish
- PublisherCanongate Books Ltd
- Publication date19 April 2012
- Dimensions16.1 x 2.7 x 22 cm
- ISBN-10184767786X
- ISBN-13978-1847677860
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Product description
Review
'This is an inspiring and engaging book that reveals creativity as less a sign of rare genius than a natural human potential' -- The Economist
'Jonah Lehrer's new book confirms what his fans have known all along - that he knows more about science than a lot of scientists and more about writing than a lot of writers' -- Malcolm Gladwell, author of The Tipping Point
'Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its source makes Imagine his best book yet' -- Joshua Foer, author of Moonwalking with Einstein
'Not many writers can make plausible links among musicians Bob Dylan, Yo-Yo Ma and David Byrne, animators at Pixar, neuroscientists at MIT, an amateur bartender in New York, entrepreneurs in Silicon Valley and Israeli army reservists . . . But Jonah Lehrer is such a writer-reporter, who weaves compelling and surprising connections based on detailed investigation and deep understanding . . . Reading his book exercises the imagination; the rest is up to us' -- Washington Post
'Lehrer is a thrilling multifaceted narrator...what Lehrer achieves in this book is a roaming yet cohesive description of the creative process, applied across disciplines' -- Observer
'An ecumenical hodgepodge of sociology, neuroscience and motivational examples that should be read by anyone with an interest in how human creativity works' -- Kevin Power, Sunday Business Post
'Lehrer unpicks the triggers that bring about bouts of creativity, be it Bob Dylan's writing or an engineer inventing the Post-it note. It could improve your chances of coming up with an idea of your own' -- Esquire Magazine
'The must-read book of the year for chief executives and wannabe entrepreneurs everywhere, a modern business bible for the enlightened boss' --Murad Ahmed, The Times
'This compelling discussion of the creative process speaks to our scientific age' --Stephen Cave, Financial Times
'Imagine moves engagingly between cutting-edge neuroscience and cultural sociology. It offers a double-sided portrait of invention and discovery' -- Boyd Tonkin, Independent
'If all science books were as successful in bridging the divide between art and science as this one is, there would no longer be a divide to bridge' -- Ian Critchley, Sunday Times
'[A] fascinating study of the mind' -- Word Magazine
'A snappy, sassy tour d'horizon of the state of the science of creativity' --New Statesman
About the Author
Product details
- Publisher : Canongate Books Ltd; Main edition (19 April 2012)
- Language : English
- Hardcover : 279 pages
- ISBN-10 : 184767786X
- ISBN-13 : 978-1847677860
- Dimensions : 16.1 x 2.7 x 22 cm
- Best Sellers Rank: 516,435 in Books (See Top 100 in Books)
- 4,990 in Cognition & Cognitive Psychology
- 15,445 in Higher Education of Biological Sciences
- 25,691 in Popular Science
- Customer reviews:
About the author

Jonah Lehrer is the author of A Book About Love, Imagine, How We Decide and Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. He's written for The New Yorker, Nature, The New York Times Magazine and many other publications.
Customer reviews
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Anyway throughout this book i tried to think up of the one thing that made this book so, well lack luster.
At the end of the book i read the following sentence which basically tells me all i needed to know.
"Nevertheless, this sense of magic shouldn`t prevent us from trying to become more creative."
Now what in gods name is that even supposed to mean? Am i supposed to be afraid of my own creative magic, sense of wonder? Embodiment of the word anomaly, is what i make of it.
I have been extremely disapointed in this book and all of its nonsensical conclusions.
Falls short compared to previous works.
If you find this interesting you will also be interested in the older books by Edward de Bono concerned with "Lateral Thinking".


