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Imagine: How Creativity Works Hardcover – 19 Apr 2012

3.2 out of 5 stars 96 customer reviews

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Hardcover, 19 Apr 2012
£212.56 £2.15
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Product details

  • Hardcover: 304 pages
  • Publisher: Canongate Books; Main edition (19 April 2012)
  • Language: English
  • ISBN-10: 184767786X
  • ISBN-13: 978-1847677860
  • Product Dimensions: 16.4 x 2.7 x 21.9 cm
  • Average Customer Review: 3.2 out of 5 stars 96 customer reviews
  • Amazon Bestsellers Rank: 400,802 in Books (See Top 100 in Books)
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Product description


"Imagine should appeal to everyone, not just because of Lehrer's compelling writing style but also because it puts paid to the idea that creativity is a gift enjoyed only by the lucky few. We can all be more creative, we just need to know how. This book will show you" (New Scientist)

"This is an inspiring and engaging book that reveals creativity as less a sign of rare genius than a natural human potential" (Economist)

"Jonah Lehrer's new book confirms what his fans have known all along - that he knows more about science than a lot of scientists and more about writing than a lot of writers'" (Malcolm Gladwell, author of The Tipping Point)

"Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its source makes Imagine his best book yet" (Joshua Foer, author of Moonwalking with Einstein)

"Not many writers can make plausible links among musicians Bob Dylan, Yo-Yo Ma and David Byrne, animators at Pixar, neuroscientists at MIT, an amateur bartender in New York, entrepreneurs in Silicon Valley and Israeli army reservists . . . But Jonah Lehrer is such a writer-reporter, who weaves compelling and surprising connections based on detailed investigation and deep understanding . . . Reading his book exercises the imagination; the rest is up to us" (Washington Post)

"Lehrer is a thrilling multifaceted narrator...what Lehrer achieves in this book is a roaming yet cohesive description of the creative process, applied across disciplines" (Observer)

"An ecumenical hodgepodge of sociology, neuroscience and motivational examples that should be read by anyone with an interest in how human creativity works" (Kevin Power Sunday Business Post)

"Lehrer unpicks the triggers that bring about bouts of creativity, be it Bob Dylan's writing or an engineer inventing the Post-it note. It could improve your chances of coming up with an idea of your own" (Esquire Magazine)

"The must-read book of the year for chief executives and wannabe entrepreneurs everywhere, a modern business bible for the enlightened boss" (Murad Ahmed The Times)

"This compelling discussion of the creative process speaks to our scientific age" (Stephen Cave Financial Times)

Book Description

Where does creativity come from? And how do you harness it?

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