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Imagine: How Creativity Works Hardcover – 19 Mar 2012

3.3 out of 5 stars 95 customer reviews

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Hardcover, 19 Mar 2012
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Product details

  • Hardcover: 279 pages
  • Publisher: Houghton Mifflin Harcourt (HMH) (19 Mar. 2012)
  • Language: English
  • ISBN-10: 0547386079
  • ISBN-13: 978-0547386072
  • Product Dimensions: 21.1 x 14.7 x 2.8 cm
  • Average Customer Review: 3.3 out of 5 stars 95 customer reviews
  • Amazon Bestsellers Rank: 455,548 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

New York Times best-selling author Jonah Lehrer shows us how we can all learn to be more creative.

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.



From the Back Cover

“Jonah Lehrer’s new book confirms what his fans have known all along – that he knows more about science than a lot of scientists and more about writing than a lot of writers.”
—Malcolm Gladwell, author of The Tipping Point and Outliers

“Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of creativity and its sources. Imagine is his best book yet.”
—Joshua Foer, author of Moonwalking With Einstein

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1 May 2012
Format: Hardcover|Verified Purchase
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