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I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life) Hardcover – 4 Oct 2011

3.9 out of 5 stars 11 customer reviews

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  • I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)
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  • Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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  • Nudge: Improving Decisions About Health, Wealth and Happiness
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Product details

  • Hardcover: 160 pages
  • Publisher: MIT Press (4 Oct. 2011)
  • Language: English
  • ISBN-10: 026201615X
  • ISBN-13: 978-0262016155
  • Product Dimensions: 13.7 x 1.1 x 20.3 cm
  • Average Customer Review: 3.9 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 536,560 in Books (See Top 100 in Books)
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Review

I'll Have What She's Having has profound implications for marketing. People are much less individual than we thought and much more influenced by other people than we realized. --John Kearon, Founder, CEO, and Chief Juicer, BrainJuicer Group PLC

This book is a very sophisticated treatment of the most critical influence on consumer decision-making. Every marketing plan must include this thinking in order to have a chance of being successful. --Robert Barocci, President and CEO, The Advertising Research Foundation (ARF)

Our community of shared ideas and practices comes from a process of imitation we are loath to acknowledge. (In fact our sharing comes from stealing.) But let us not repeat the error here. Bentley, Earls, and O'Brien deserve our unstinting thanks for this thoroughly lively, elegant, intelligent, useful, and companionable book. I for one intend to borrow from it liberally. You should too. --Grant McCracken, anthropologist and author of Chief Culture Officer: How to Create a Living, Breathing Corporation

About the Author

Michael J. O'Brien is Dean of the College of Arts and Science, Professor of Anthropology, and Director of the Museum of Anthropology at the University of Missouri.


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30 October 2011
Format: Hardcover|Verified Purchase
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