Identity Shift: Where Identity Meets Technology in the Networked-Community Age Paperback – 25 Nov 2011
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From the Back Cover
Explore the intersection of technology and identity
Does technology cause a shift in how we perceive our relationships and ourselves?
To find the answer, global communications leader Alcatel–Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves.
In this book, you will:
Explore the 3–P Model, a construct of identity derived from the presentation of one′s self–image, how one approaches the protection of things valued, and preferences among the virtual world′s myriad choices
Understand how technology affects trust
Delve into the universal laws of learned helplessness, illusion, and recall
Examine how technology affects identity at different stages of life
Meet the real people whose views and experiences shaped this book
About the Author
Allison Cerra is Vice President of Marketing, Communications, and Public Affairs for Alcatel–Lucent in the Americas Region. She has 15+ years of marketing, sales, and product management experience.
Christina James is a Director of Solutions Marketing at Alcatel–Lucent. Her more than 15 years of experience include marketing and communications in the technology sector.
Most helpful customer reviews on Amazon.com
The authors propose a model of how people: (1) construct and present their identities on-line; (2) protect information valuable to them and their families when interacting on-line; (3) consider and evaluate their options, and make decisions about products and opportunities that appear on-line; and (4) decide whether, and how, to trust companies and other people that they interact with on-line. The proposed model is interesting and thought-provoking, but it does not appear to be fully developed or rigorously tested.
Some readers might find the book to be a bit technical for casual reading. However, a reader does not need to have formal training or experience in digital technology or the social sciences to understand the observations, comments, and arguments presented by the authors. On the other hand, professionals interested in the topics explored in the book will not find a detailed or rigorous presentation of the methodology or results of the study of the 30 households or the review of the attitudes and behaviors of more than 5000 on-line consumers relied on by the authors.
The book covers important topics in an interesting way, but it should not be considered the definitive work on those topics. On balance, this is a worthwhile book to read for anyone interested in the subject of personal identity on-line.
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