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Identify: Building Brand Through Letterheads, Logos and Business Cards (Graphic Design) Hardcover – 24 Jan 2003

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 160 pages
  • Publisher: Rotovision (24 Jan. 2003)
  • Language: English
  • ISBN-10: 2880467233
  • ISBN-13: 978-2880467234
  • Product Dimensions: 23.5 x 1.9 x 29.8 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,184,703 in Books (See Top 100 in Books)
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Product description

Synopsis

Corporate identity is required by almost all organizations, from small businesses to charities and educational institutions. This practical guide combines advice on researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card - with a survey of the most successful identities from around the world. Complete with an examination of related issues such as trade mark legislation, the text is for designers and marketing/brand managers.

About the Author

Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is author of the RotoVision books Maximalism and CD Art. She lives and works in London, UK.


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15 June 2004
Format: Hardcover
5 people found this helpful
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