Ideaspotting: How to Find Your Next Great Idea Paperback – 28 Jul 2006
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""One idea is all you need to change your life; this book shows you how to find it." --Brian Tracy, author, "" Getting Rich Your Own Way
""If the best way to find a good idea is to find lots of ideas, then here's the best guidebook I know for your hunt." --Brian Collins, founder, Collins branding and design""
""Exercise for the brain is just as important as exercise for the body. In" IdeaSpotting", Sam Harrison stretches your mental muscles in a way you'll never forget." --Al Ries, author, " The Origins of Brands --This text refers to an alternate Paperback edition.
About the Author
Sam Harrison is a former senior vice president with an S&P 500 firm. He's worked with clients and affiliates including Major League Baseball, Microsoft, American Express and more. He lives in Trucker, Georgia.
Most Helpful Customer Reviews on Amazon.com (beta)
Overall, I really liked the book and appreciate the advice and action items contained within. If you're looking to stimulate your creative juices, get and read Idea Spotting. I also read Zing, and Idea Spotting contains similar material so if you're wondering which book to choose--go with this one.
Ideaspotting is three books in one: a handy collection of advice from all the greats to console me in troubled times, a set of exercises sure to dump all the excess slush from my brain, and honest-to-god new ways to think about my work, my passions and my life. Ideaspotting is a philosophy about how to open yourself up to all the world has to offer. And it works.
This book is by far the easiest of all idea books to read, most relevant, most thorough, but potentially most dangerous. Before I make a couple critiques, don't let what I'm about to say dissuade you from buying this gem, these are just caveats and the book is still a deal!
Page 25 - Alcan/CocaCola and Ethnography: When I read this I though, "Great, I'll use ethnography to solve my innovation problems." Being the information pig that I am I checked this "idea" out with a professional, a doctor of Anthropology at the local university. We had a 30 minute chat and I came away with the thought "Alcan doesn't have a clue what they are talking about." What was described on page 25 was single variable observation, not ethnography. In fact, single variable observation has lead to problem after problem for marketers, Dr. "C" gave me these examples, 1) `Got Milk?' when marketed towards the Hispanic population translated into "Are you Lactating?" 2) McDonald's in parts of China had Ronald McDonald march in a parade, this was analogous to having the grim reaper march in the Santa Clause parade. 3) Chevy Nova in Mexico - we all know that one. And he gave me many other examples of major blunders that were directly attributed to single variable observation.
Page 47 - Hasbro and the "Alpha Pups": This is an excellent example of a major short coming with this book - there is no depth. The book summed up a major research and development initiative in a hundred or so words.
I chose the two examples because they are familiar ground for me. If you want to know how well a book is written analyze what was said against what you know. If there are faults then there are probably faults with the other sections. I can't fault the other sections because I'm not an expert on them or know an expert to discuss them with. Therefore there are probably other faults in the other articles as well. Is this a moot point because the book is intended to be an overview on a couple hundred techniques? Maybe. But then that's for the prospective readers to decide and measure their needs against. [...]
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