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on 27 July 2001
Please dont waste your money on this book. A collection of emboss, inverse and other useless photoshop filters. Its straight out of the 80's with its typography and page layout. In short please look somewhere else for a book on graphic design .Try david carson, neville brody or designers republic.
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Just a collection of rather dated images and designs with sparse guidanec or explanation.

The designs themselves are rather unimpressive and just dont feel very modern at all. Very few would be used commercially.
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on 8 May 2001
This is an extremely useful book if you are struggling for a design idea. Small and compact (pocket size) it is full of useful pointers and ideas. You can just dip into it and start the juices flowing. Full of pictures, line drawing and examples of simple design ideas it should get you thinking. You may not use the illustrated examples but it should spur you on. I have used it regulary since buying it and it now sits on my desktop.
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The Idea Index is a systematic index of about 300 different graphical treatments which can be given to type or iconic pictures. There are three or four examples of each one, almost all in a fetching silver-grey and black duotone. Its primary purpose is to offer variations for the design of logos and logo-like graphic devices.

In the ideal world the design task and your conversations with the people involved in it inspire you to create, fully formed, a unique and compelling logo. That doesn't always happen, though. As an alternative to trying-out the rather limited number of effects that come with Illustrator, Photoshop or CorelDraw -- all of which scream 'effect applied on computer' -- flicking through the Idea Index may very well deliver the inspiration required. Even if it doesn't deliver the inspiration, it will certainly offer enough options of variation to choose one that is appropriate to the idea.

The same goes for when you have an idea that really works, but have been told you must offer three choices.

Clearly -- and as the author explains in the introduction -- all this will work better if you've properly defined the project and the audience to begin with, and have brainstormed the concepts adequately. At that point, all you are really looking for is appropriateness.

If you're a graphic design graduate, or an ardent scrapbooker, you may well have already amassed a large collection of example visual ideas which you refer to in such situations. The Idea Index will -- even so -- probably round it out with ideas you haven't found, or variations that you didn't have. If you're not, then the Idea Index is a fairly simple way of acquiring twenty years of someone else's scrapbooking in a handy format. The claim on the back cover "Instant creative genius when you need it most" is probably going a bit far, but this is certainly a very useful tool, and much quicker and less frustrating than ringing the changes on a computer.
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on 14 February 2009
In my opinion this is the weakest of the Design Guides from Jim Krause. I think it over reaches itself in its objective of guiding the reader to 'Think' Also the weakest in terms of graphics and colour. Not really recommended.
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on 1 May 2013
Excellent book with some really inspiring and thought provoking ideas in it. A great buy for anyone looking for inspiration or just looking for some tips.Highly recommended.
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